Why Pangolin
Pangolin Marketing equips B2B innovators with brand strategy, growth marketing, digital design, and revenue automation to win markets, drive demand, and accelerate outcomes in complex buying environments. We specialize in full-funnel growth for B2B SaaS and IT services, integrating SEO, paid media, content, ABM, CRO, and analytics to engineer revenue systems rather than isolated channel wins. Culture is lean, outcomes-driven, and experiment-heavy, with a focus on measurable pipeline impact for tech-first brands.
What you’ll do
Design and execute full-fledged programs across paid, organic, email, and automation to generate and accelerate qualified pipeline for B2B tech clients.
- Build and maintain experimentation roadmaps: form hypotheses, run
A/B/multivariate tests, analyze results, and iterate toward revenue KPIs. - Architect and optimize marketing automation: lifecycle stages, lead scoring, routing, enrichment, and multi-step nurtures in platforms like HubSpot/Marketo.
- Own email end-to-end: segmentation, messaging, cadence, A/B testing (subject, creative, CTAs, timing), email drip creation and drip maintenance, contact list building, and attribution to SQLs/revenue.
- Plan, launch, and scale paid campaigns: On Google, Meta, and YouTube: audience strategy, creative testing frameworks, budgets, and conversion tracking integrity.
- Build organic growth systems end-to-end: advanced keyword and intent mapping, entity-oriented content strategy, and technical/on-page/off-page optimization to drive non-branded, high-intent traffic and qualified pipeline.
- Optimize for the evolving landscape of SEO, AEO (Answer Engine
Optimization), and GEO (Generative Engine Optimization): structure content for passage/entity understanding, featured snippets/People Also Ask, AI overviews, and generative search surfaces; implement schema and patterns that improve retrieval, ranking, and inclusion in responses. - Partner with content, design & dev teams: To align narrative, UX, and analytics into a cohesive revenue engine.
- Report on what matters: CAC by channel, funnel conversion rates,
marketing-influenced pipeline, and ROAS with clear insights and actions. - Collaboration with UX design for conversion-focused digital experiences.
What you've done (must meet 3 out of 4 requirements)
- B2B experience: Demonstrated B2B marketing in SaaS/IT/services with examples of campaigns, funnels, sales-cycle alignment, and outcomes in complex buying committees. Purely B2C profiles should not apply.
- Marketing automation: Built/maintained automation workflows (lead scoring, nurtures, routing, lifecycle updates) in HubSpot/Marketo/ActiveCampaign/Pardot, with before/after metrics and solid QA.
- Email program ownership: Ran a hypothesis-driven email program beyond list growth—systematic A/B tests (subject/content/CTA/send time) and measurable lifts in open/click/SQL/revenue attribution.
- Paid and organic:
- Paid: Planned/launched/optimized Meta, Google, and YouTube with audience design, creative/landing tests, budget pacing, and conversion tracking reliability.
- Organic: Demonstrated, hands-on mastery of SEO in today’s SEO/AEO/GEO
environment.
Tools you've used
- Marketing automation: HubSpot, Marketo, Pardot/Account Engagement; lead scoring and lifecycle configuration.
- Ads: Google Ads, Meta Ads, YouTube; LinkedIn Campaign Manager exposure is a plus.
- SEO/AEO/GEO: GA4, Search Console, Semrush/Ahrefs, Screaming
Frog/JetOctopus, PageSpeed Insights/Lighthouse, schema validators; entity/knowledge graph workflows when relevant. - Dashboards: GA4, Looker/Data Studio for funnel and ROI reporting.
Ready to help purpose-led tech companies win their markets?
