How we work
Five clear steps from first contact to full grant utilization.
01
Grant Audit and Setup
We audit existing accounts for compliance gaps and missed spend. For new grants, we handle the full application from Google for Nonprofits registration through Goodstack verification to launch.
02
Strategy and Keyword Architecture
Campaigns built around real goals: donations, volunteer signups,event registrations, program awareness. Not vanity clicks.
03
Campaign Build and Launch
Every campaign gets geo-targeting, sitelink extensions, calloutextensions, and multiple ad variants tested from day one.
04
Ongoing Optimization and Compliance
Weekly CTR monitoring, keyword pruning, negative keywordmanagement, ad copy testing, and conversion tracking checks.We also handle the annual program survey.
05
Reporting and Strategy Reviews
Monthly reports on what worked, what did not, and what we aretesting next. Quarterly strategy reviews aligned to your goals.
Curious what $10,000/month
could do for your nonprofit?
Try the free Budget Calculator
case studies
How India Development Review gets over 8,400 ‍grant clicks every month.
IDR is India's largest knowledge platform for the development sector. They chose Pangolin to manage their grant because we understand both thecompliance requirements and the Indian nonprofit ecosystem.
WHAT WE DID
Full $10,000/month grant management: Strategy, keyword research, ad copy, bid optimization
Compliance built in: CTR above 5%, Quality Score monitoring, keyword pruning weekly
Campaigns structured around IDR's five content pillars: 
Education, livelihoods, health, governance, climate
Geo-targeting across India and the Indian diaspora
Read the Full IDR Case Study
$10K/mo
Monthly grant spend, fully utilized
4.9M
Annual readers across IDR's platform
2,000+
Articles published
100%
Grant compliance, zero suspensions
The result
The resultA grant that performs like a $10,000/month ad budget, working every single month.
Why Pangolin · For Indian nonprofits
The only India-based Google Ad Grants specialist agency.
Almost every Google Ad Grants agency operates from the US, UK, or Australia.None of them have experience with Indian nonprofit registration. Pangolin is based in Kochi, Kerala. Indian NGOs are our core clients.
The registration maz
FCRA · 12A · 80G
We handle
Indian paperwork routinely.
Indian nonprofits need FCRA, 12A/80G, and Goodstack verification. USagencies have never handled this documentation. We handle it routinely.
The keyword opportunity
3-5×
more clicks
Indian CPCs are 60-80% lower than US benchmarks.
A well-structured Indian grant delivers 3–5× more clicks per dollar thanthe same grant in Western markets.
The compliance gap
<1yr
avg lifespan
Most Indian nonprofits lose their grant within a year.
Pangolin manages every compliance requirement so you do not lose yours.
The timezone advantage
IST
We handle
Indian paperwork routinely.
Indian nonprofits need FCRA, 12A/80G, and Goodstack verification. USagencies have never handled this documentation. We handle it routinely.
Pricing
Flat monthly retainer.
‍No percentage of spend. No lock-in.
Managed by Pangolin
$96K–$120K
Annual ad value realized
Monthly spend
$8,000 – $10,000
CTR monitoring
Continuous, weekly
Suspension risk
Near zero
Strategy reviews
Quarterly
Managed by Pangolin
$96K–$120K
Annual ad value realized
Monthly spend
$8,000 – $10,000
CTR monitoring
Continuous, weekly
Suspension risk
Near zero
Strategy reviews
Quarterly
What's included
Everything you need to keep the grant working.
Grant application and setup
Goodstack verification, account creation,campaign build, conversion tracking
Monthly management
Optimization, compliance monitoring,keyword management, ad copy testing,reporting
Emergency reactivation
Suspended account audit, compliance fix,reactivation submission
Quarterly strategy review
Performance analysis, goal realignment, newopportunity identification
Our fee is a fraction of the $120,000 annual grant value. You are protecting your access to free advertising.
Get a Custom Quote
Budget Calculator
See what $10,000/month
could do for your nonprofit.
Drag the sliders to model spend, average CPC, andconversion rate. Indian CPCs typically run 60–80% lowerthan US benchmarks  that means 3–5× more clicks for thesame grant.
Tool · Free
Budget Calculator
Projected impact, every month
Search clicks
Annual ad value secured
Annual search clicks
Annual conversions

FAQs

What is Google Ad Grants?
Is it really free?
Who is eligible?
How do I apply?
What are the compliance requirements?
Does the grant expire?
Can Indian NGOs get this grant?
What happens if my account is suspended?
Can I run paid ads alongside the grant?
How long until I see results?