77% of trade loyalty programs fail within 2 years

Discover why cashback schemes are dying across India, the Middle East, and Africa and the proven framework manufacturers are using to build loyalty that competitors can't copy.

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Inside you’ll discover…
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The Ground Truth Framework that diagnoses where your program leaks and what to fix first
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Why emotional loyalty wins: 82% higher retention and 2-3x partner lifetime value
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Stage-based campaign architecture with specific assets to move partners from enrollment to advocacy

Regional playbooks for India, the Middle East, Africa, and Southeast Asia

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The loyalty metrics that matter

50-60%

Drop off between signup and first action

<30%

Monthly active engagement in pure cashback schemes

8-12

Loyalty programs partners juggle (but only engage with 1-2)

The framework CMOs and COOs are using to transform trade loyalty

The Ground Truth Framework

A 6-stage diagnostic tool that exposes exactly where your program is leaking and what to fix first

Why Emotional Loyalty Wins

How first-movers are achieving 82% higher retention and 2-3x partner lifetime value

Regional Playbook

Specific strategies for India, Middle East, Africa, and Southeast Asia based on field validation

Stage-Based Campaign Architecture

The exact assets and mechanics needed to take partners from Unseen to Leading

What Manufacturers Lack In-House

The five critical capabilities that kill most programs and how to bridge the gap

Real insights from operating programs across 5 industries

This research draws from 60+ authoritative sources including McKinsey, Forrester, Almonds AI Channel Loyalty Report, Loyltworks, and field insights from operating programs across: