AN ON-DEMAND
CHIEF MARKETING OFFICER
Function Design. Storytelling. Growth Strategy.
And zero BS.
AUDIT
CONTENT ANALYSIS
Current Blogs
Website Content
Social Media Posts
STRATEGY ANALYSIS
Offering Packaging
Positioning
Marketing Budget
Competitor Placement
TECHNOLOGY AUDIT
Technology Mix
Customisation
Data Structures
Data Health
DATA AND PROCESS AUDIT
Reporting Processes
Report Structures
Data Structures
KPIs and Metrics
STRATEGY
BRAND STRATEGY
Customer / Audience Persona Definition
Brand Identity
Brand Positioning
CONTENT STRATEGY
Channel Mix
Content vs Channel
Content Types
CTA Strategy
EVENT STRATEGY
Curation and Selection of Industry Events
Strategy and Planning for Your Own Events
EXECUTION STRATEGY
Standard operating procedures for critical processes in marketing, inside sales, and sales support
MARTECH STRATEGY
Marketing - Email Marketing, Social Media Automation, Advertising Platforms, Marketing Automation, Webinar Platforms,
Sales - CRM Systems, Sales Automation, Sales Intelligence, Customer Intelligence
Execution - Project Management Platform, Resource Management Platform
DATA SYSTEMS AND STRUCTURES
Data is at the heart of marketing, a structured approach can help you build a competitive edge over time
PARTNER STRATEGY
Identify the right set of partners to help you create an impact, further your cause, or penetrate your market faster.
SALES AND MARKETING INTEGRATION
With the right performance metrics and processes, both functions can seamlessly work towards a common goal.
CUSTOMER MARKETING
Driving retention, loyalty, advocacy, and most importantly growth in your current customers
SALES ENABLEMENT
Analysing current and future sales needs and gearing the marketing engine to cater to these.
STORYTELLING
THOUGHT LEADERSHIP
Blogs
Articles
Whitepapers
Opinion Papers
Podcasts and Webinars
SALES MATERIALS
Pitch Deck
Case-Studies
Customer Testimonials
MARKETING MATERIAL
Flyers and Brochures
Explainer Videos
Conference or Event Materials
Emails, Direct Mails, Newsletters
SOCIAL MEDIA
Digital Ad Copies and Posts for FaceBook, Google, Bing, LinkedIn, Twitter
ADVERTISING
PAY-PER-CLICK
Google
Bing
Google Grants for Non-Profits
SOCIAL MEDIA ADVERTISING
Facebook
LinkedIn
Twitter
Quora
YouTube
DISPLAY
Banner Ads
Placement Strategy
INFLUENCERS
Influencer Identification
Influencer Content and Co-Ordination
EMPLOYER BRANDING
DEFINITION
Employer Brand Identity
Employer Brand Voice
Employer Brand Promise
STRATEGY
Employee Engagement Strategy
Employee Advocacy Strategy
CONTENT
Employee Engagement Content
Employee Advocacy Content
Content to communicate the company’s culture and values online and within the company
PERSONA
Structuring the online persona of the company to attract top talent.
HIRE, TRAIN, MENTOR
RECRUITMENT
Team Structure
KRAs and KPIs
Interview Structure
Evaluation Process
TRAINING
Onboarding Structure
Growth Pathing
Role Specific Training
MENTOR
Daily, Weekly, or Monthly reporting
One-on-One Guidance
Ongoing coaching
NEGOTIATION
Salary and Incentive Structuring
Negotiation and Closure
PERSONAL BRANDING
BRAND AUDIT
Digital Brand Audit
SWOT Analysis
360 Reputation Survey
BRAND DEFINITION
Personality Assessment
Goal Identification
Brand Identity
COMMUNICATION
Influencer networking plan
Media and PR Plan
Social Media Communications Plan
Thought Leadership Content Plan
RECOGNITION
Identification of relevant awards
Award application process
Identification of speaking and jury opportunities
Awards/ Event/ Jury Organiser Liaison