AN ON-DEMAND
CHIEF MARKETING OFFICER

Function Design. Storytelling. Growth Strategy.

And zero BS.

AUDIT

CONTENT ANALYSIS

  • Current Blogs

  • Website Content

  • Social Media Posts

STRATEGY ANALYSIS

  • Offering Packaging

  • Positioning

  • Marketing Budget

  • Competitor Placement

TECHNOLOGY AUDIT

  • Technology Mix

  • Customisation

  • Data Structures

  • Data Health

DATA AND PROCESS AUDIT

  • Reporting Processes

  • Report Structures

  • Data Structures

  • KPIs and Metrics 

STRATEGY

BRAND STRATEGY

  • Customer / Audience Persona Definition

  • Brand Identity

  • Brand Positioning

CONTENT STRATEGY

  • Channel Mix

  • Content vs Channel

  • Content Types

  • CTA Strategy

EVENT STRATEGY

  • Curation and Selection of Industry Events

  • ​Strategy and Planning for Your Own Events

EXECUTION STRATEGY

Standard operating procedures for critical processes in marketing, inside sales, and sales support

MARTECH STRATEGY

  • Marketing - Email Marketing, Social Media Automation, Advertising Platforms, Marketing Automation, Webinar Platforms,

  • Sales - CRM Systems, Sales Automation, Sales Intelligence, Customer Intelligence

  • Execution - Project Management Platform, Resource Management Platform

DATA SYSTEMS AND STRUCTURES

Data is at the heart of marketing, a structured approach can help you build a competitive edge over time

PARTNER STRATEGY

Identify the right set of partners to help you create an impact, further your cause, or penetrate your market faster.

SALES AND MARKETING INTEGRATION

 With the right performance metrics and processes, both functions can seamlessly work towards a common goal.

   CUSTOMER MARKETING

Driving retention, loyalty, advocacy, and most importantly growth in your current customers

SALES ENABLEMENT

Analysing current and future sales needs and gearing the marketing engine to cater to these.

STORYTELLING

THOUGHT LEADERSHIP

  • Blogs

  • Articles

  • Whitepapers

  • Opinion Papers

  • Podcasts and Webinars

SALES MATERIALS

  • Pitch Deck

  • Case-Studies

  • Customer Testimonials

MARKETING MATERIAL

  • Flyers and Brochures

  • Explainer Videos

  • Conference or Event Materials

  • Emails, Direct Mails, Newsletters

SOCIAL MEDIA

Digital Ad Copies and Posts for FaceBook, Google, Bing, LinkedIn, Twitter

 

ADVERTISING

PAY-PER-CLICK

  • Google

  • Bing

  • Google Grants for Non-Profits

SOCIAL MEDIA ADVERTISING

  • Facebook

  • LinkedIn

  • Twitter

  • Quora

  • YouTube

DISPLAY

  • Banner Ads

  • Placement Strategy​

INFLUENCERS

  • Influencer Identification

  • Influencer Content and Co-Ordination

 

EMPLOYER BRANDING

DEFINITION

  • Employer Brand Identity

  • Employer Brand Voice

  • Employer Brand Promise

STRATEGY

  • Employee Engagement Strategy

  • Employee Advocacy Strategy

CONTENT

  • Employee Engagement Content

  • Employee Advocacy Content

  • Content to communicate the company’s culture and values online and within the company

PERSONA

Structuring the online persona of the company to attract top talent.

 

HIRE, TRAIN, MENTOR

RECRUITMENT

  • Team Structure

  • KRAs and KPIs

  • Interview Structure

  • Evaluation Process

TRAINING

  • Onboarding Structure

  • Growth Pathing

  • Role Specific Training

MENTOR

  • Daily, Weekly, or Monthly reporting

  • One-on-One Guidance

  • Ongoing coaching

NEGOTIATION

  • Salary and Incentive Structuring

  • Negotiation and Closure

 

PERSONAL BRANDING

BRAND AUDIT

  • Digital Brand Audit

  • SWOT Analysis

  • 360 Reputation Survey

BRAND DEFINITION

  • Personality Assessment

  • Goal Identification

  • Brand Identity

COMMUNICATION

  • Influencer networking plan

  • Media and PR Plan

  • Social Media Communications Plan

  • Thought Leadership Content Plan

RECOGNITION

  • Identification of relevant awards

  • Award application process

  • Identification of speaking and jury opportunities

  • Awards/ Event/ Jury Organiser Liaison

 

©2019 by Pangolin.