CHIEF MARKETING OFFICER
Function Design. Storytelling. Growth Strategy.
And zero BS.
Social Media Posts
DATA AND PROCESS AUDIT
KPIs and Metrics
Customer / Audience Persona Definition
Content vs Channel
Curation and Selection of Industry Events
Strategy and Planning for Your Own Events
Standard operating procedures for critical processes in marketing, inside sales, and sales support
Marketing - Email Marketing, Social Media Automation, Advertising Platforms, Marketing Automation, Webinar Platforms,
Sales - CRM Systems, Sales Automation, Sales Intelligence, Customer Intelligence
Execution - Project Management Platform, Resource Management Platform
DATA SYSTEMS AND STRUCTURES
Data is at the heart of marketing, a structured approach can help you build a competitive edge over time
Identify the right set of partners to help you create an impact, further your cause, or penetrate your market faster.
SALES AND MARKETING INTEGRATION
With the right performance metrics and processes, both functions can seamlessly work towards a common goal.
Driving retention, loyalty, advocacy, and most importantly growth in your current customers
Analysing current and future sales needs and gearing the marketing engine to cater to these.
Podcasts and Webinars
Flyers and Brochures
Conference or Event Materials
Emails, Direct Mails, Newsletters
Digital Ad Copies and Posts for FaceBook, Google, Bing, LinkedIn, Twitter
Google Grants for Non-Profits
SOCIAL MEDIA ADVERTISING
Influencer Content and Co-Ordination
Employer Brand Identity
Employer Brand Voice
Employer Brand Promise
Employee Engagement Strategy
Employee Advocacy Strategy
Employee Engagement Content
Employee Advocacy Content
Content to communicate the company’s culture and values online and within the company
Structuring the online persona of the company to attract top talent.
HIRE, TRAIN, MENTOR
KRAs and KPIs
Role Specific Training
Daily, Weekly, or Monthly reporting
Salary and Incentive Structuring
Negotiation and Closure