About Avani
Avani advises founders and marketing leaders at B2B SaaS and enterprise technology companies on their growth strategies. With a deep conviction that technology can solve the world's most pressing problems, she has supported numerous tech innovators in India and globally to sharpen their positioning, scale revenue, and build enduring brands.
Recently, Avani has been a vocal advocate for "The Moat", her thought leadership series, focused on building resilient agency cultures and leading remote teams effectively in a fractured digital landscape.
Since founding Pangolin in 2019, Avani’s expertise has spanned the intersection of brand consultancy, creative storytelling, and performance marketing. She has architected go-to-market (GTM) engines for clients across sectors such as ITES, automation, and enterprise software. Her work focuses on transforming complex technical value propositions into human-centric narratives that drive measurable pipeline impact.
A leader in marketing effectiveness and competency building, Avani previously held leadership roles at Qualitia Software and Sapience Analytics. At Sapience, she was instrumental in scaling the marketing function from scratch, helping the company achieve 3X growth in website traffic and securing recognition in the Deloitte Fast 50. She also conceptualized the "Art of Working" platform, a unique thought leadership hub featuring global productivity experts like David Allen.
Outside of client work, Avani is dedicated to challenging the "outsourcing death spiral" in the Indian IT sector, advocating for a shift from cost-arbitrage to value-driven branding. She works to create a "safe space" within the high-pressure agency world, fostering a work culture that prioritizes mental well-being alongside high performance.
