This service is for manufacturers who already run a trade loyalty or incentive programme for dealers, distributors, retailers, channel partners or trade influencers and feel it is underperforming. Typical clients have many registered partners but low usage and pressure from management to show clear ROI.

No. Pangolin does not sell or build loyalty software. You keep your existing loyalty platform, app and rewards partner; our work is the marketing and GTM layer that makes that stack perform.Pangolin-Price-List.pdf​

Agencies typically execute campaigns once you hand them a brief. Pangolin creates the brief: we audit your programme, map the journey, sharpen the trade proposition and design the campaign and content system that your agencies and internal teams then run.

Platform changes focus on technology features. Pangolin focuses on partner behaviour and communication—who needs to hear what, when and through which channels to move across the journey. Many clients see strong improvements without switching platforms.

You need approximate annual channel revenue, rough counts of enrolled vs active partners and a sense of current reward budgets and margins. The tools work with ranges and qualitative answers, so you don’t need perfect data to size the opportunity.

You get a stage‑wise heatmap, partner insights, a list of key leaks and a prioritised 90‑day GTM plan that everyone can see on one page.

Most engagements run 6–12 months. The first 4–8 weeks cover diagnostics and GTM blueprint; the rest focuses on running and optimising campaigns against agreed KPIs.

Every programme starts from a different base. The focus is on improving activation rates, monthly active partners, actions per active, redemption and referrals—not just raw sign‑ups. The calculator gives a directional headroom estimate rather than a guaranteed number.

We primarily support programmes in India, the Middle East, Southeast Asia and other trade‑heavy markets where channel partners and influencers strongly influence brand choice, with frameworks adaptable elsewhere.

Typically, trade or channel marketing leads, with input from sales leadership, category or product owners and the loyalty platform owner. Agencies and platform vendors join when we move into campaign and content design.

Yes. Pangolin provides the strategy, GTM and campaign system; your vendors execute creative, media and tech. We often act as the spine that keeps all parties aligned.

Many programmes start that way. The diagnostic blends data with sales and partner interviews so you can still see where the journey is broken. Data quality usually improves once campaigns are redesigned and tracked properly.

Yes. For new schemes the focus is on fast awareness, clarity and first action. For mature schemes it’s more about reactivation, differentiation and emotional connection. The core process is the same.

Yes. We work with many points‑ and cashback‑based programmes. The aim is to reposition and communicate them better and add layers like recognition, learning and community—not to throw them away.

Expect a 2–3 week concentrated period for interviews, workshops and data sharing, then a lighter cadence of reviews and approvals as campaigns roll out. The process is designed around busy sales and trade teams.

We align on a scorecard—enrolment, activation, monthly actives, actions per active, redemption, referrals, NPS and, where possible, influenced revenue. Reporting is built so slides can drop straight into existing review decks.

Pricing depends on trade base size, number of markets and campaign scope. Most projects are fixed‑fee by phase (diagnostic, GTM blueprint, rollout support) so you can budget clearly; we scope this together after an initial consultation.​

Yes. We sign NDAs and can work with anonymised or aggregated data where needed. The on‑page tools only store inputs if you choose to email results; otherwise data is processed in session.