Friction signs
Your engineering is world-class, but your go-to-market signals "foreign" to American buyers.
Pangolin transforms international innovators into US-native market leaders that close premium deals at Silicon Valley speeds.
Your demos impress but deals die in procurement.
S competitors with basic features win accounts you should own.
"Where are you based?" becomes the first objection.
Your website traffic converts everywhere except the US.
Enterprise sales cycles stretch 3x longer than home markets.
Your demos impress but deals die in procurement.
S competitors with basic features win accounts you should own.
"Where are you based?" becomes the first objection.
Your website traffic converts everywhere except the US.
Enterprise sales cycles stretch 3x longer than home markets.
Your demos impress but deals die in procurement.
S competitors with basic features win accounts you should own.
"Where are you based?" becomes the first objection.
Your website traffic converts everywhere except the US.
Enterprise sales cycles stretch 3x longer than home markets.
Your product solves universal problems, but your GTM approach subtly signals "not built here" to American decision-makers.
A strategic recalibration of your positioning, digital presence, and sales approach—turning "foreign" into "forward-thinking."
A seamless American presence that competes on level ground with Silicon Valley natives and eliminates the "foreign discount."
Discover exactly where your GTM approach creates invisible barriers for American buyers.
How we helped a European leader eliminate the "foreign discount" and achieve pricing parity with US competitors.
