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The Challenge

When Enerlly, a software company specializing in energy management solutions, evolved into something much bigger and entered the realm of sustainability, carbon management, and multi-resource optimization, it needed a brand that could grow with it.

Shift from a niche tech identity to a global ClimateTech innovator
Clearly communicate a complex multi-resource management offering
Reflect the transition to a net-zero narrative and multi-market relevance
Prepare for rapid expansion into the competitive US market
Establish immediate credibility with enterprise buyers and investors

Our Approach

We used deep market intelligence, customer-centric research, and strategic design, aligning every creative decision to reinforce Enerlly’s new position as a ClimateTech leader. We had to think beyond just a rebrand. It was about repositioning the product, aligning it with a global shift, and making sure that value was clear right from the name and visual identity.

Execution

Phase 1

Market mapping and Competitor Research

Conducted analysis of 8 global sustainability brands across 11 critical dimensions
Identified high-demand segments through precise market research
Created buyer personas from direct customer interviews and mapped journeys

Phase 2

Naming and Brand Development

The name was crafted to clearly reflect the value delivered by the product which was helping companies reduce carbon and move toward net-zero goals.
The name was designed to be future-ready, with the flexibility to evolve into a broader brand architecture with sub-products and modules.
The final logo incorporated a clean slash through the word “Carbon,” directly visualizing the product’s core purpose: active carbon reduction.

Phase 3

Positioning & Messaging

Built a clear, compelling narrative connecting sustainability to business value
Created a strategic positioning framework and powerful tagline"Net Zero for Net Gain"
A subtle connection to Indian roots was preserved through the concept of Shunya, referencing circularity and zero, adding depth without explicit explanation.

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Phase 4

Visual Identity Design

Developed custom icons and illustrations emphasizing clarity, efficiency, and action
Launched comprehensive digital brand activation (website, social media) for consistency and impact
The color palette drew inspiration from the natural water cycle, chosen to evoke trust, innovation, and transparency across all visual and digital touchpoints.

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Impact Snapshot

Positioned

CarbonMinus as a ClimateTech innovator, accelerating entry into the US market and securing investor interest.

Accelerated

Enterprise buyer engagement, generating immediate resonance and elevating sales conversations.

Strengthened

Brand recall and consistency, increasing visibility across digital touchpoints and strategic content assets.

Delivered

Rapid market traction, achieved a 42% increase in qualified leads and boosted investor inquiries within 60 days.

Helping a Sustainability-Focused SaaS Brand Expand into the U.S.

CarbonMinus