Kanlet entered the market with a bold proposition: a pipeline intelligence platform that helps sales teams prioritize high-intent accounts using job change signals, buying intent, and CRM enrichment data.
But it faced three core challenges:
Rather than showcasing features in isolation, we mapped each module to a real sales execution problem.
We designed a progressive UX flow which mirrored how great salespeople build trust: education first, pitch second.
We shifted the SEO strategy from direct product keywords (which lacked volume) to problem-aware queries:
This approach captured organic traffic from sales teams actively seeking solutions,
The digital experience was in clarity, credibility, and commercial maturity.
Following Kanlet’s funding milestone, content architecture was restructured to support outbound GTM campaigns and sales enablement assets
User Comprehension
36% increase in avg time on site+ improved scroll depth on product and use-case pages
Lead Generation
3× increase in qualified demo requests within 60 days of relaunch
Search Visibility
SEO-led content attracted high-intent traffic from adjacent category keywords
Investor Confidence
Website directly contributed to Kanlet securing funding by establishing clarity, traction, and long-term differentiation
