Kanlet entered the market with a bold proposition: a pipeline intelligence platform that helps sales teams prioritize high-intent accounts using job change signals, buying intent, and CRM enrichment data.
But it faced three core challenges:
Signal-based selling was a blind spot in most sales teams’ playbooks and in their vocabularies. We positioned Kanlet to fill that gap by translating abstract modules into execution-led value props. “Track” became champion tracking. “Signal” became intent monitoring.
We rebuilt the narrative from the problem outward, architected a sales-inspired UX flow, and restructured the website to function as both a lead engine and a credibility layer for investors.
We designed a progressive UX flow which mirrored how great salespeople build trust: education first, pitch second.
We shifted the SEO strategy from direct product keywords (which lacked volume) to problem-aware queries:
This approach captured organic traffic from sales teams actively seeking solutions,
The digital experience was in clarity, credibility, and commercial maturity.
User Comprehension
Increase in average time on site and improved scroll depth on product and use-case pages
Lead Generation
3× increase in qualified demo requests within 60 days of relaunch
Search Visibility
SEO-led content attracted high-intent traffic from adjacent category keywords, expanding discovery in a low-intent space
Investor Confidence
Website played a key role in securing funding by signaling clarity, traction, and category ownership
