Humcommerce, a Magento-specialist agency, faced the classic problem of expertise trapped in a sea of sameness. Despite their strong delivery track record, their brand struggled to break through the clutter of lookalike offshore development shops.
Three core hurdles stood out:
Pangolin was brought in to help them make a confident pivot from a backend tech vendor to a full-stack strategic partner for complex B2B digital commerce.
We rewired their narrative and go-to-market readiness from the ground up.
Unified the Narrative
Achieved internal alignment on ideal customer profiles and GTM messaging, creating momentum across teams
Elevated Buyer Engagement
Improved website engagement with longer session durations and higher-quality inbound leads from target segments
Built for Scale
Established a strong foundation for scalable and efficient marketing without adding to internal team size
