Pangolin Website & Trend LP

The Challenge

SAHI is a B2B2C platform redefining how skilled blue-collar talent is discovered, placed, and managed in India. Unlike white-collar recruitment, this segment includes a dense web of stakeholders, recruitment agencies, training institutes, universities (post-NEP), and emerging gig platforms, each with distinct goals.

With a product suite spanning full-time jobs, internships, apprenticeships, and gigs, SAHI needed clarity, efficiency, and precision to scale.

Pinpoint high-opportunity markets in an unstructured, multi-stakeholder ecosystem
Reduce CAC while improving lead quality across full-time, gig, internship, and apprenticeship tracks
Simplify a complex product offering for HR leaders, staffing partners, and institutional buyers

Our Approach

We replaced one-size-fits-all marketing with segmented, data-led GTM strategy. Every message, channel, and funnel was structured around real buyer behavior and addressable opportunity.

Execution

Market Intelligence

Mapped total addressable market (TAM) with segment-level intent and readiness
Prioritized verticals using data from conversion, pipeline velocity, and competitor whitespace

Brand & Messaging Hierarchy

Restructured offerings under a unified brand family (SAHI Apprentices, SAHI Gigs)
Developed different propositions for staffing partners, employers, and institutional intermediaries
Created messaging frameworks aligned to use case, role, and decision stage.

Performance Media Execution

Ran high-precision ad campaigns across Meta, Google, and LinkedIn
Applied real-time optimization, A/B testing, and audience exclusions to reduce noise

SEO & Content Strategy

Built clusters around core categories: “apprenticeships,” “gig workforce,” and “blue-collar tech”
Closed technical SEO gaps and launched authority-building articles to improve organic discoverability.

Email Nurture & Automation

Created role- and behavior-based drip campaigns for lead education and reactivation.
Integrated lead scoring to surface sales-ready contacts in real time.

Impact

↓ 28% CAC

Achieved through tighter audience targeting and higher ad efficiency

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↑ 122% Conversion Rates (Paid Channels)
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Clearer messaging and improved UX alignment drove action

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↑ 23% QoQ Growth in Total Traffic

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Performance and SEO delivered sustainable pipeline growth

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↑ 145% in Qualified Monthly Leads

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Unified brand structure + ICP-focused funnel design streamlined volume and quality

Building a Growth Engine for a Multi-Stakeholder Workforce Tech Company

SAHI.ai

Market Intelligence

Brand & Messaging Hierarchy

Performance Media Execution

SEO & Content Strategy

Email Nurture & Automation

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