iVolunteer

India
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Services

Growth Marketing

Industry

Non-Profit & Education

Tags

Campaign Strategy

Funnel Design

Performance Marketing

The Challenge

When iVolunteer, India’s leading nonprofit for volunteer-driven impact, partnered with SIDBI to launch the SWAR Fellowship, they faced the ultimate growth-marketing challenge:

  • 1,000 exceptional applicants in a narrow 3-month window
  • Clearly communicate the fellowship’s grassroots realities without oversimplifying its value
  • Rapidly establish trust and credibility in India’s crowded leadership and social impact ecosystem
  • Engage diverse young professionals (urban and rural), many of whom traditionally don’t see themselves as "fellowship material"
Our Approach

Typical fellowship campaigns rent attention. We built equity. Instead of generic calls for applications, our approach used rapid experimentation, strategic narrative design, and high-performance growth tactics. We systematically identified exactly what resonated—and amplified it.

Execution

Messaging Sprints

  • Tested 3 distinct narratives (leadership, purpose-driven growth, grassroots authenticity) through rigorous A/B experimentation
  • Identified precisely which stories resonated most powerfully with ideal candidates

Conversion-Driven Creative

  • Delivered 15+ optimized ads tailored for engagement across Meta, LinkedIn, and Google, purpose-built for clicks and conversions
  • Continuously iterated based on real-time data, refining messaging and visuals weekly

Landing Page Optimization

  • Crafted a high-conversion landing page focused explicitly on clarity, credibility, and ease of action
  • Used analytics-driven feedback loops to improve conversion rates in real time

Agile Paid Media Strategy

  • Managed end-to-end paid media deployment, with precise audience segmentation, weekly analytics reviews, and agile optimization
  • Regularly adjusted spend and targeting based on data-driven insights, maximizing performance at every step
Impact Snapshot

The campaign significantly outperformed expectations, both in quantity and quality.

47% above target for total applications within the campaign window

65% reduction in cost per lead, unlocking major savings through real-time optimization

3x surge in daily site traffic and rapid lead conversion within the first 30 days

100% campaign alignment across Meta, LinkedIn, and Google, reaching both urban and grassroots changemakers with precision

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