Your branding agency is probably lying to you.

Not Intentionally. But they're promising decoration, not differentiation.

Real brand strategy builds equity. Everything else just rents attention.

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Brand Perception

When your market position is unclear, you compete on price, not value.

Valuation multiples can swell 6x with better brand perception and positioning.

Across hundreds of B2B brand reviews, we’ve found one consistent insight - market leaders don't have better products, they have better positions.

Trusted by 50+ brands across sectors
Case studies

Branding that moved the market

Enterprise LLM & GenAI consulting
WHAT WE DID
Rebranded and repositioned Torsion from a dev shop to a full-stack AI execution partner.
RESULT
Packaged offerings → predictable sales conversations → scalable growth
There’s no playbook for industry disruption, and Pangolin didn’t claim to have one. What they had was judgment, timing, and a deep understanding of both market shifts and internal change. If you’re navigating complex value articulation, I’d definitely recommend working with Pangolin.
Arun Balakrishnan
Founder and CEO, Torsion
ClimateTech brand with a global narrative
WHAT WE DID
Drove a full name and identity transformation with a new website and positioning along with campaigns across India and the US.
RESULT
Brand recall, global legitimacy, and thought leadership in climate SaaS​
Pangolin was remarkable in crafting our brand's story. They really grasped the essence of our product. Their strategy has already started catalyzing our early momentum for enduring impact.
Ashok Ranadive
Founder and CEO, CarbonMinus
WHAT WE DID
Built a distinct brand narrative around “DNA of Scale” to make Pentathlon’s founder-led approach stand out in a crowded VC space.
RESULT
Clearer differentiation · 40% more LP engagement · 500+ stakeholders reached
The Pangolin team has been able to understand our space and decipher our audience.
Madhukar Bhatia
Managing Partner, Pentathlon Ventures
B2B eCommerce experts
WHAT WE DID
Rebranded for U.S. market entry with industry-specific messaging for Wholesale, Industrial, and Manufacturing sectors. Developed a new visual identity and launched a full website to support positioning.
RESULT
Positioning shift from execution to expertise​
Working with Pangolin felt less like hiring an agency and more like gaining a thinking partner who truly got what we were trying to build.
Karthikraj Magapu
Founder and CEO Humcommerce
services

Four situations.
Four solutions.

Brand
Development

Turn your market debut into a category creation moment. We introduce you and position you as the definitive choice from day one.
When you're entering new territory

Strategic
Rebranding

When the market outgrows your image

Competitive
Positioning

When you're lost in the crowd

Market Opportunity
Mapping

When the landscape is shifting
Our Services

Know the market, claim your edge

01
Market Intelligence
Segment buyers and industries
Develop personas and buying roles
Map buyer journeys end-to-end
02
Insight Development
03
Whitespace Mapping
04
Brand Positioning
05
Offer & Narrative Design
06
Identity & Activation
Testimonials

What our clients say

There’s no playbook for industry disruption, and Pangolin didn’t claim to have one. What they had was judgment, timing, and a deep understanding of both market shifts and internal change. If you’re navigating complex value articulation, I’d definitely recommend working with Pangolin.
Arun Balakrishnan
Founder, Torsion.ai
The Pangolin team has been able to understand our space and decipher our audience.
Madhukar Bhatia
Managing Partner, Pentathlon Ventures
Pangolin reinvented our positioning, and it worked.
Ashish Shah
President & CEO, Forgeahead Solutions
Pangolin was remarkable in crafting our brand's story. They really grasped the essence of our product. Their strategy has already started catalyzing our early momentum for enduring impact.
Ashok Ranadive
Founder & CEO, CM
Ideal Fit

Is your brand ready for strategic positioning?

Request Brand Diagnostic
Request Brand Diagnostic

We accept just 5 partner companies monthly to ensure transformative results.

Our most successful clients typically:

Lead established B2B companies ready for the next growth phase

Offer sophisticated solutions with considered purchase cycles

Value long-term market position over price competition

Request Brand Diagnostic
Request Brand Diagnostic

We accept just 5 partner companies monthly to ensure transformative results.

Insights

The Change
Intelligence Hub.

FAQs

How does brand strategy actually impact our bottom line?
How long does it take to see results from brand strategy work?
What makes Pangolin's approach to brand strategy different?
What should we prepare before engaging in brand strategy work?
How is strategic positioning different from just updating our logo and website?
We've been burned by branding agencies before. Why should we trust Pangolin?
Case studies

Branding that moved the market.

ClimateTech brand with a global narrative
WHAT WE DID
Drove a full name and identity transformation with a new website and positioning along with campaigns across India and the US.
RESULT
Brand recall, global legitimacy, and thought leadership in climate SaaS
Pangolin was remarkable in crafting our brand's story. They really grasped the essence of our product. Their strategy has already started catalyzing our early momentum for enduring impact
Ashok Ranadive
Founder and CEO
Enterprise LLM & GenAI consulting
WHAT WE DID
A full rebrand with a new identity system, modular offer design, and integrated web, social, and GTM messaging tailored to tech buyers.
RESULT
A full-stack brand with whitespace ownership in enterprise AI
As a founder, you’re often too close to your own story. Pangolin helped us zoom out, rethink not just our positioning, but where the market is headed, and rebuilt it to be category-ready
Arun Balakrishnan
Founder and CEO, Torsion