You don’t need a direct line to the buyer—you need loyalty from the influencers.

In manufacturing, influence is upstream and brand is built before the order.

Whether it’s a contractor on site, a dealer in-store, or an architect mid-spec your brand must win before your sales team shows up.

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Trusted by 50+ brands across sectors
Value Differentiators

The brand influence gap in manufacturing

Direct line-of-sight from loyalty to lift

GTM strategy for dealers, influencers, and decision makers

Emotional branding layered over technical excellence

Data systems that unify channel, retail, and end-user behavior

Market Leaders

Channel incentives with no measurement loop

Fragmented campaigns without audience clarity

Product-centric storytelling that doesn’t inspire pull

Loyalty programs that feel like discounts, not differentiation

Market Followers

Services

Full-stack manufacturing marketing services

Brand Strategy

Competitive Analysis

Audience Research

Branding

Positioning

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Reposition from product vendor to influence platform

Digital Experience

Conversion UX

Product UI/UX

Website UI/UX

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Turn brand visibility into channel conversion

Revenue Automation

Marketing Automation

Sales Automation

Lead Nurturing

Revenue Intelligence

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Systematize influence without relying on headcount

Growth Marketing

SEO

Paid Media

Content Marketing

Account-based Marketing

Virtual Events

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Build pull, not just push
Who We Work With

Building Materials

Modular Electricals

Smart Fixtures

Consumer Durables

Industrial Equipment

OEM-Driven Products

Insight Engine

You’ve built the supply chain. now build the demand chain.

We help manufacturers go beyond spec sheets and price lists. We build brand systems, influence engines, and loyalty platforms that move product and shape preference.

Your product might pass through ten hands before reaching the customer. And yet every one of those hands decides whether your brand grows—or gets swapped out.

Start Mapping
our process

The FABRIC framework

01

Fragmented Influence Mapping

Identify all decision-shapers (not just buyers)

Map incentives, information gaps, and loyalty levers

Understand ecosystem narratives by region and channel

02

Audience-Led Storytelling

Segment messaging for architects, contractors, dealers, and retail

Craft emotional utility: performance + trust + pride

Shift from product claims to jobsite credibility

03

Behavioral Design

Loyalty mechanics that go beyond points

Interactive reward journeys tied to actions and achievements

Trade community loops and gamification systems

04

Revenue Intelligence

Attribution frameworks across trade and retail influence

Dealer dashboarding and pipeline visibility

Intent signals from POS and distributor activity

05

Influencer Ecosystem

Build a high-trust layer of trade influencers and technical educators

Micro-community strategy (installers, engineers, contractors)

Co-branded campaigns with high-value trade voices

06

Channel-Optimized GTM

Localized activations by dealer tier or market maturity

Offline + digital hybrid campaigns for events, expos, and pop-ups

Co-op marketing systems with enablement kits and media strategy

case studies

Turn what you do into why you lead

WHAT WE DID
Rewrote and restructured Avientek’s bilingual website to reflect regional tone, layout logic, and buyer behavior.
Outcome
Positive distributor feedback + smoother navigation in both Arabic and English.
WHAT WE DID
Built a funder-facing brand, site, and message system for an AI-first investment platform punch above its stage.
Outcome
3x engagement from institutional audiences and faster fundraising traction.
WHAT WE DID
Transformed Rapidor from a custom-ops platform into a repeatable SaaS engine with bundled offerings and targeted GTM.
Outcome
20X increase in inbound leads
33% more demos closed
68% reduction in cost per lead
Testimonials

What our clients say

The Pangolin team brought a fresh design direction to our brand.
Shashank Deshpande
Managing Partner, Penthatlon Ventures
90% credit goes to the team at Pangolin. 10% to Rassaa for choosing them as a partner.
Sagar Chanana
Co-Founder & CEO, Rassaa
The team at Pangolin was easy to work with, and took a great degree of ownership.
Urvashi Devidayal
Chief Executive Officer, SpeakPaisa

Tired of a brand that moves through channels but not through people?

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FAQs

How can we effectively market through distribution channels without losing brand control?
How do we measure marketing ROI when multiple influencers impact the final purchase decision?
What digital strategies work best for reaching trade professionals and contractors?
How important is emotional branding versus technical specifications in manufacturing marketing?
How do we create effective loyalty programs for dealers and contractors?
What's the most effective way to balance direct-to-consumer marketing with channel partner relationships?
How do we effectively segment content for different stakeholders in the specification chain?
How can manufacturers leverage digital marketing to drive in-store or dealer visits?
What content formats work best for technical product marketing in manufacturing?
How can we create an effective trade influencer strategy?
What's the right marketing mix for manufacturers targeting both residential and commercial sectors?
How do we effectively market to architects and specifiers?
How can manufacturers transition from product-focused to solution-focused marketing?
What metrics should manufacturing marketers focus on beyond sales volume?
How has digital transformation changed the manufacturing buying journey?
How can we use content marketing to support our dealer and distributor network?
What marketing technologies are most important for manufacturing companies?
How do we balance the need for consistent branding with regional market differences?