Rapidor automated trade operations for SMEs integrating sales, accounts, procurement, and inventory, yet struggled to scale beyond bespoke implementations.
Stuck in a custom-work cycle, their team couldn’t finalize a repeatable pricing model or messaging framework, limiting lead volume and growth.
Rapidor wasn’t suffering from a product gap, it was caught in a positioning loop. The absence of packaged pricing and vertical clarity made scale elusive, CAC unsustainable, and messaging inconsistent.
The challenge was to build repeatability.
We reimagined Rapidor as a true SaaS brand with predictable offerings and transparent pricing. By locking down core modules, fixing price points, and aligning messaging to distinct buyer personas, we built a launchpad for targeted campaigns.
Claimed a New Category
Rapidor was repositioned as a sector-specific trade automation leader, shifting from generic SaaS to a sharply defined value proposition.
Boosted Pipeline Velocity
Achieved a 20X increase in top-funnel inbound leads and a 33% uplift in demo-to-close conversions within 60 days.
Maximized Market Visibility
Built strong brand recall through persona-led storytelling and performance-optimized landing pages.
Drove Cost-Efficient Growth
Unlocked a 68% drop in cost per lead by aligning SEO, content, and paid media into a unified demand engine.
