Full-funnel intelligence. Full-funnel execution.
Most agencies focus on optimizing isolated touchpoints. Pangolin engineers cohesive journeys that convert at every stage.
"Our agency optimized our channels, not the customer journey."
Most agencies focus on optimizing isolated touchpoints. Pangolin engineers cohesive journeys that convert at every stage.
SEO that captures buying intent
Paid Media that targets decision-makers
Content that builds authority
ABM that nurtures buying committees
Events that educate and qualify
Content that addresses objections
Sales tools that close deals
CRO that optimizes for revenue
Analytics that prove ROI
Customer Intelligence
Hypothesis Development
Systematic Testing
Optimization & Scale
Limited to 5 spots per month.
Conversion Path Evaluation
Test Hypothesis Development
90-Day Growth Roadmap
Customer Journey Analysis
Unlike traditional marketing that optimizes individual channels in isolation, full-funnel marketing creates an integrated system where each touchpoint works together. This approach addresses the entire customer journey—from awareness through consideration to decision—resulting in 22-35% higher conversion rates and significantly lower customer acquisition costs compared to siloed channel strategies.
Move beyond vanity metrics to focus on revenue-driving KPIs:
· Customer acquisition cost (CAC) by channel
· Lead-to-customer conversion rate across funnel stages
· Customer lifetime value to CAC ratio
· Attribution modeling showing influence by touchpoint
· Marketing-influenced pipeline and revenue
These metrics connect marketing activities directly to business outcomes, helping you justify investments to other executives.
While tactical campaigns may show initial results in 30-45 days, building a complete growth system typically follows this timeline:
· 1-2 months: Baseline improvements in engagement metrics and lead quality
· 3-4 months: Measurable increases in qualified opportunities and conversion rates
· 6+ months: Significant impact on revenue and CAC efficiency
The most sustainable growth comes from systematic optimization, not quick tactical wins.
Beyond reviewing case studies, assess these critical factors:
· Their experience with your specific industry vertical and buyer journey
· How they customize approaches rather than using templated strategies
· Their process for identifying and targeting key decision-makers
· Their methodology for measuring success and reporting on KPIs
· How they integrate multiple channels into a cohesive strategy
· Their approach to data privacy compliance
Agencies should demonstrate both strategic thinking and tactical execution capabilities.
Unlike agencies that jump straight to tactics, we approach growth as a systematic engineering challenge:
· We start with rigorous customer journey mapping and conversion path analysis
· Our testing methodology focuses on statistical validity, not gut feelings
· We integrate sales enablement and marketing activities into a unified revenue system
· Our team combines North American market understanding with efficient execution
This system-first approach leads to 35-60% improvements in conversion rates for B2B tech companies.
Most in-house teams or piecemeal agencies lack full-funnel visibility. Pangolin integrates brand, demand, and conversion under one roof. Our cross-functional teams don't just run campaigns—they engineer revenue systems that scale. Clients often see a 2–3x increase in funnel efficiency due to reduced fragmentation and faster execution cycles.