When GitHub stars don't pay the bills, but venture capital demands growth.

Your infrastructure tools solve real developer problems, but "We'll figure out monetization later" has become "We need revenue now."

We bridge the chasm between OSS adoption and sustainable revenue.

Measure Your Monetization Gap
transformation

From project to profit engine

Current State

01

Stars Rich,
Cash Poor

Your open source traction proves product-market fit, but your path from GitHub excitement to bank account deposits remains painfully unclear.

Intervention

02

Open Source Revenue Engine

Strategic reconstruction of your go-to-market motion designed specifically for developer-first, technically-differentiated infrastructure tools.

Future State

03

Commercial OSS Powerhouse

A sustainable business where paying customers fund the innovation that feeds your community, creating a virtuous cycle of growth instead of a constant funding scramble.

Services

The open source monetization stack

We build the complete commercial infrastructure that transforms adoption metrics into revenue metrics, without betraying the developer trust you've worked so hard to earn.

01

Developer-Friendly Business Model

We architect your open-core or cloud strategy to balance community growth with revenue generation.

Open-core feature segmentation

Cloud vs. self-hosted economics

Enterprise tier definition

Community-commercial roadmap balance

02

From Docs to Demand Gen

We create the commercial narrative that resonates with both developers and the executives who sign purchase orders.

Developer-to-decision-maker messaging

Technical-to-business value translation

Community credibility preservation

Enterprise objection neutralization

03

Commercial Infrastructure

We architect your open-core or cloud strategy to balance community growth with revenue generation.

"Docs to dollars" site architecture

Usage-based growth triggers

Self-service to sales-assisted flows

Community member identification

04

Enterprise Readiness System

We create the frameworks that transform your project into a procurement-ready platform.

SOC2/enterprise readiness signaling

Security and compliance positioning

Procurement friction elimination

Enterprise reference architecture

case studies

From GitHub stars to revenue stars

WHAT WE DID
Designed a U.S.-ready website that aligned with CSO priorities, enterprise buying behaviors, and compliance needs.
Outcome
$3M seed secured · First 10 U.S. enterprise clients onboarded · Surge in qualified demo requests
WHAT WE DID
Clarified how GrowthPal automates analyst workflows with a fast, investor-grade video built for attention and adoption.
Outcome
Improved product clarity → increased investor confidence → unlocked market momentum
WHAT WE DID
Transformed Rapidor from a custom-ops platform into a repeatable SaaS engine with bundled offerings and targeted GTM.
Outcome
20X increase in inbound leads
33% more demos closed
68% reduction in cost per lead
decision accelerator

Assess Your Commercial Potential

OSS Monetization Calculator

Convert your GitHub metrics into projected revenue potential. See how your stars, forks, and active users translate to ARR opportunity.

Calculate Revenue Potential

The OSS Money Manual: 2025 Edition

How today's most successful infrastructure OSS companies are generating $10M+ ARR while keeping developers happy and VCs satisfied.

Get The Manual

From $0 to $1M ARR in 10 Months

How we helped an infrastructure OSS project with 18K GitHub stars transform into a commercial open source company without losing community trust.

See The Journey

Turn your project into a business

Book A Diagnostic

FAQs

We're afraid of community backlash if we start charging. How do you prevent that?
Can't we just add an enterprise tier and call it a day?
Do we need to change our licensing to prevent cloud providers from offering our software?
How long will it take to start generating significant revenue?
Which monetization model works best for infrastructure OSS projects?
How do you help with pricing for commercial OSS offerings?
What if we've already tried commercializing but haven't gained traction?
How do you balance serving the community with driving commercial growth?
We're not sure if we should raise venture funding or bootstrap our commercial efforts. How do you advise on this?
How does your approach differ for early-stage projects versus established OSS with large communities?
What makes your approach to OSS commercialization different from general business consultants?
Can we maintain our focus on building great software while you handle the commercial aspects?