Demonstrate business viability and market potential
Establish a compelling U.S. presence
Speak directly to sustainability leads through targeted content
Our Approach
We treated the website as a mission-critical asset, applying a disciplined, research-led methodology to ensure every design and message element reinforced Sprih’s strategic objectives.
Execution
1. Research & Strategy
Conducted a detailed competitive audit of carbon-management platforms
Defined CEO, CSO, and sustainability manager personas with clear goals, pain points, and decision criteria
Mapped the full customer journey (from initial awareness to demo request) to identify key conversion moments
2. UX/UI Design & Visual Identity
Developed wireframes and high-fidelity prototypes validated through stakeholder workshops
Crafted a clean, data-centric interface with intuitive navigation, consistent branding, and interactive elements
Integrated subtle animations to visualize emissions data and highlight platform capabilities
3. Content Strategy & SEO
Wrote concise, outcome-focused copy tailored to executive priorities (compliance, cost savings, reporting efficiency)
Optimized on-page SEO and metadata to improve discoverability among sustainability stakeholders
Impact
The persona-driven design and clear calls to action drove a noticeable uptick in qualified demo requests and customer engagement
The new website was instrumental in securing a $3 million seed round
Sprih acquired its first ten U.S. enterprise customers within the initial launch period, meeting a critical expansion milestone
