Services

Digital Experience Design

Industry

B2B SaaS
Sustainability & Climate Tech

Tags

UX

Web Design

Investor Readiness

GTM

The Challenge

Sprih offers a SaaS platform that simplifies emissions measurement, benchmarking, and reporting enabling businesses to achieve carbon neutrality, comply with regulations, and gain a competitive edge through data-driven decarbonization.

Sprih needed a digital platform that

  • Serves as a strategic growth engine
  • Demonstrates business viability and market potential
  • Establishes a compelling U.S. presence 
  • Speaks directly to sustainability leads through targeted content

Our Approach

Sustainability leaders don’t just need information, they need confidence. We approached Sprih’s website as a trust-building tool for executive buyers navigating regulatory complexity, operational pressure, and ESG scrutiny.

The insight: In this space, credibility is currency. Every word, wireframe, and workflow had to signal product maturity, compliance alignment, and commercial potential.

Execution

1. Research & Strategy

  • Conducted a detailed competitive audit of carbon-management platforms
  • Defined CEO, CSO, and sustainability manager personas with clear goals, pain points, and decision criteria
  • Mapped the full customer journey (from initial awareness to demo request) to identify key conversion moments

2. UX/UI Design & Visual Identity

  • Developed wireframes and high-fidelity prototypes validated through stakeholder workshops
  • Crafted a clean, data-centric interface with intuitive navigation, consistent branding, and interactive elements
  • Integrated subtle animations to visualize emissions data and highlight platform capabilities

3. Content Strategy & SEO

  • Wrote concise, outcome-focused copy tailored to executive priorities (compliance, cost savings, reporting efficiency)
  • Optimized on-page SEO and metadata to improve discoverability among sustainability stakeholders

Impact

The new website was instrumental in securing a $3 million seed round

Sprih acquired its first ten U.S. enterprise customers within the initial launch period, meeting a critical expansion milestone

The persona-driven design and clear calls to action drove a noticeable uptick in qualified demo requests and customer engagement

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