GrowthPal was evolving from a manual, analyst-led service to a fully automated M&A deal-sourcing platform. But its product narrative hadn’t kept pace.
We analysed the original content and identified key messaging gaps and crafted a new script that combined storytelling with technical clarity.
User-Centric Story Flow
The video was structured into a strategic 3-part arc:
Problem: Traditional deal sourcing is slow, fragmented, and manual
Solution: GrowthPal automates analyst workflows across sourcing, validation, and matching
Outcome: Faster closures, curated cross-border pipelines, and investor-grade intelligence
Video Production
Validated Market Fit
The under-two-minute format delivered clarity on the platform’s core value.
Accelerated Investor Interest
The video became a central asset in funding conversations
Strategic Enablement
Clear storytelling helped bridge the gap between analyst services and automation for both users and capital allocators.
