GrowthPal was evolving from a manual, analyst-led service into a fully automated M&A deal-sourcing platform. But their product narrative lagged behind.
We reframed GrowthPal’s automation layer as the product story itself. The goal was to communicate value in under two minutes with a narrative designed to convert both investors and prospects.
We structured the story around a 3-part arc:
We deconstructed the original 14-minute explainer to identify key value signals, gaps, and redundancies. The script was re-structured to answer What is this? Why now? Why does it matter? In 2 minutes.
The story arc was designed to align with SaaS adoption logic and capital allocator attention spans:
The final asset was engineered for flexibility across platforms and touchpoints:
Validated Product-Market Fit
Delivered a high-conviction, under-2-minute narrative that clarified GrowthPal’s automation advantage for both users and investors.
Accelerated Investor Interest
The explainer became a central asset in funding conversations, increasing traction and speeding up capital readiness.
Strategic Narrative Enablement
Bridged the gap between legacy analyst workflows and automation-first thinking
Multi-Channel Utility
One asset. Many outcomes. The video was repurposed across LinkedIn, pitch decks, onboarding, and cold outreach
