Helping a Deep-Tech Brand in the Offline-First Maritime Sector

We built a dual-channel GTM strategy where every asset was designed to meet buyers where they were. It could be at a trade show booth, in a defense meeting, or browsing whitepapers on LinkedIn.

Rather than pursuing broad reach, the campaign focused on audience precision.

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1. Strategic Lead Magnets

• Created a print+digital eBook as the core lead magnet
• Designed smaller brochures to function as a visual map of maritime AI use cases
• Deployed across channels booths, events, outreach, and retargeting
• Made to be passed around in high-trust offline settings and downloaded digitally

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2. Narrative-Led Positioning

• Reframed from “AI for maritime” to “next-gen maritime intelligence infrastructure”
• Built trust with a voice designed for high-context, low-noise environments
• Anchored the brand on outcome clarity and not algorithmic complexity

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3. Audience-Filtered Performance Marketing

• LinkedIn and Google ads with tightly defined ICP filters and exclusion criteria.
• A/B tests to refine visual hierarchy, clarity, and conversion behavior
• Used real-time attribution to pinpoint top performing audiences and assets 

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4. Lifecycle nurture & Email automation

• Implemented behavior-triggered email sequences to nurture the lead post-download.
• Applied lead scoring models to identify sales-ready prospects via engagement depth
• Re-engaged inactive leads through content refreshes and re-targeted workflows