About Pangolin Marketing
We're a creative storytelling studio for tech-for-good companies. We exist because B2B marketing is drowning in templated, low-strategy campaigns that all blur into one. We believe the right blend of creativity, strategy, and accountability helps brands cut through and tell stories worth sharing.
We work with B2B SaaS, climate tech, and impact-driven organizations—companies that exist to make a lasting impact through innovation. Our clients don't need "more content." They need strategic partners who understand complex buying committees, can translate technical value into human language, and operate with ownership.
Our positioning: We're not a "do everything" agency. We specialize in creative storytelling and full-funnel growth for companies that refuse to be boring. We merge performance and creativity—because pretty campaigns that don't generate pipeline are useless, and data-driven campaigns with no soul don't cut through.
Our Ethos: Who We Are
We believe in
- Experimentation over templates
We form hypotheses, run tests, kill what doesn't work, and scale what does. We don't copy-paste "best practices" from HubSpot blogs.
- Strategy before tactics
We ask "why" before "how." A brilliant LinkedIn ad campaign built on the wrong positioning is just expensive noise.
- Ownership, not hand-holding
Remote work requires self-starters who unblock themselves, ask sharp questions, and drive work forward without daily check-ins. If you need constant supervision, you'll struggle here.
- Learning agility over credentials
We care more about how fast you learn than where you went to school or which "name-brand" agency trained you. Curiosity + structured thinking > years of experience.
- Depth over breadth
We'd rather be the best at strategic storytelling for our niche than be mediocre at 47services. Specialists win, generalists fade.
- Business impact over vanity metrics
We measure what matters: pipeline influenced, CAC by channel, conversion rates. "10Kimpressions" means nothing if it doesn't move a deal forward.
You'll fail here if
- You need playbooks to operate. We work in ambiguity which means client briefs are incomplete, data is messy, and you have to form hypotheses without perfect information.
- You can't write clearly. Remote teams live or die on written communication. If your briefs are vague or full of buzzwords, you'll create chaos.
- You default to "industry best practices." Our clients hire us because they're tired of generic marketing. If your instinct is "let's do what everyone else does," this isn't the place.
- You need external validation to stay motivated. We're a small, lean team. You won't get daily praise or gold stars. You'll get feedback (direct, sometimes blunt) and the expectation that you'll iterate and improve.
- You think "marketing" = running ads. We architect revenue systems—positioning, messaging, experimentation roadmaps, funnel optimization, attribution. Ads are one tool, not the whole job.
Core Responsibilities
1. Design and ship demand generation experiments
- Form hypotheses about what will generate qualified pipeline (not just traffic)
- Run tests across paid (Google/Meta/LinkedIn), organic (SEO/content), email, and automation
- Analyze results, kill losing experiments fast, double down on winners
- Report on CAC by channel, funnel conversion rates, marketing-influenced pipeline
2. Build and optimize marketing automation systems
- Architect lifecycle stages, lead scoring, routing logic, and multi-step nurtures in HubSpot/Marketo
- Own email end-to-end: segmentation, A/B testing (subject/content/CTA/timing), drip sequences, attribution to SQLs
- Debug broken workflows, improve conversion rates, maintain clean data hygiene
3. Execute full-funnel campaigns with strategic rigor
- Paid: Plan, launch, and optimize campaigns (Google/Meta/YouTube) audience strategy, creative testing, budget pacing, conversion tracking integrity
- Organic: Build SEO systems keyword/intent mapping, content strategy aligned to buying stages, technical/on-page optimization for high-intent, non-branded traffic
- Emerging: Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) structure content for AI overviews, featured snippets, passage understanding
4. Collaborate across teams
- Partner with content, design, and dev teams to align narrative, UX, and analytics into a cohesive revenue engine
- Write clear briefs no one should have to guess what you need
- Give and receive feedback with directness and grace
5. Report on what actually matters
- Build dashboards tracking leading indicators (CTR, CVR, demo show rate) and lagging indicators (pipeline, revenue, ROAS)
- Present insights with clear "so what" recommendations—not just data dumps
What We're Looking For the Non-Negotiables:
1. Learning Agility
- You learn new domains fast, update your thinking when data contradicts your hypothesis, and don't need hand-holding to become useful.
- For example you've taught yourself something complex (a tool, a framework, a domain) and can walk us through your learning process.
2. Structured Thinking
- You break ambiguous problems into hypotheses, prioritize by impact/effort, and make trade offs with clear logic. You can explain "why X over Y" with a framework, not just gut feel
3. Ownership (Remote)
- You drive work forward without daily check-ins, proactively unblock yourself, ask sharp questions, and hit deadlines.
4. Clear Communication
- You write crisp briefs, explain complex ideas simply, and don't hide behind jargon.
- Evidence we look for: Your application is clear, specific, and jargon-free.
5. Intellectual Curiosity
- You question assumptions, seek disconfirming evidence, and stay current without beingtold to.
- We will look for - you have a learning system (swipe file, newsletter subscriptions, sideprojects, notes) that shows continuous growth.
We'll Teach You These:
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Paid ads platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager)
- SEO/AEO/GEO tools (GA4, Search Console, Semrush, Ahrefs, Screaming Frog)
- Attribution and reporting (GA4, Looker, Data Studio)
- Specific industry knowledge (SaaS, climate tech, nonprofit buying behaviors)
Note: If you have 0 years of experience but demonstrate the 5 traits above + baselinemarketing literacy, we'll consider you. If you have 3 years of experience but lackstructured thinking or remote ownership, you won't succeed here.
What You Get (Beyond Salary)
- Accelerated learning
You'll work on 2-3 clients simultaneously across different industries (SaaS, climate tech,nonprofits). Most agencies silo you into one channel—we train you full-funnel.
- Strategic exposure
You won't just "run campaigns" i.e you'll sit in on positioning discussions, pricing strategy, ICP definition. You'll learn how marketing connects to revenue.
- Direct feedback
Small team = you get feedback from senior strategists and founders, not just yourmanager. We'll tell you what's working and what's not, directly and quickly.
- Ownership over execution
We don't have layers of approval. If your hypothesis is sound and your experiment is setup correctly, you ship it. You own the outcome.
- Remote flexibility
Work from anywhere in India. Async-first culture (we don't do daily standups). Results >hours logged.
- Clear growth path
Apprentice (0-1 year) → Strategist (1-2 years) → Senior Strategist (2-3 years) → Lead (3+years). Promotions are outcome-based, not tenure-based.
