What This Role Is
You'll be Pangolin's first marketing leader building and coaching a team of early-career Growth Strategists working with B2B SaaS, climate tech, and impact clients.
How you'll spend your time
- 60% Coaching and leading: Reviewing campaigns, giving feedback, running training, building systems
- 30% Strategic oversight: Client QA, escalations, diagnosing problems
- 10% Execution: Staying sharp by owning 1 small client or stepping in when needed
What this is NOT
- A "sit in meetings all day" corporate manager role
- A pure IC role (you're building a team, not just doing work)
- Managing senior marketers (you'll coach 0-3 year apprentices)
About Pangolin Marketing
We're a creative storytelling studio for technology companies. We reject templated, low-strategy B2B marketing. We work with B2B SaaS, climate tech, and impact organizations that refuse to be boringmerging performance and creativity because pretty campaigns without pipeline are useless, and data-driven campaigns with no soul don't cut through.
We believe in
- Experimentation over templates: Form hypotheses, run tests, kill losers, scale winners
- Strategy before tactics: Ask "why" before "how"brilliant execution on wrong positioning is just noise
- Ownership, not hand-holding: Remote teams need self-starters who unblock themselves
- Learning agility over credentials: We hire raw intelligence, train the skills
- Depth over breadth: Specialists who own their niche, not generalists who dabble
- Business impact over vanity metrics: Pipeline, CAC, SQL-to-close not impressions
You'll fail here if
- You need senior, fully-formed teams. You'll coach 0-3 year strategists learning B2B marketing. Need patience for fundamentals.
- You prefer corporate environments. Small agency, report to Founder, no HR department or layers. Direct feedback, fast decisions.
- You're a "process purist." You'll build systems while shipping client work, not spend 6 months "setting up infrastructure."
- You can't switch between strategy and execution. Some weeks you're coaching, others you're fixing a broken funnel. If that's "beneath you," don't apply.
- You need office environments to manage. 100% remote via Slack, Loom, Google Docs, and video calls.
- You manage by "gut feel." We need dashboards, QA rubrics, performance metrics, documented systems.
What You'll Do
1. Build and Coach the Team (60%)
Team development:
- Weekly 1-on-1s with each strategist (review work, give feedback, unblock problems)
- Review campaign strategies and experiments before they ship (catch strategic flaws early)
- Monthly training workshops (frameworks, skill-building, retrospectives)
- Build learning resources (templates, SOPs, video walkthroughs)
Performance management:
- Set quarterly OKRs, track metrics (campaign results, client feedback, skill growth)
- Conduct monthly performance reviews (promotions, skill gaps, development plans)
- Make tough calls on mis-hires (we move fast)
Hiring and onboarding:
- Own the hiring process (interview, evaluate assignments, hire/no-hire decisions)
- Build and maintain onboarding playbook (first 30-60-90 days)
- Onboard new hires personally (you set the quality bar)
2. Ensure Quality & Strategic Rigor (30%)
- Review high-stakes deliverables before client delivery (catch weak hypotheses, tactical mistakes)
- Jump in when strategists are stuck (diagnose problems, form hypotheses, prioritize)
- Handle difficult client conversations (underperformance, scope issues, tough feedback)
- Create experiment frameworks, campaign templates, QA checklists, reporting dashboards
3. Stay Sharp by Doing (10%)
- Own 1 small client account (stay connected to real challenges)
- Step in to execute when team is overloaded
- Test new tools/tactics before rolling out to team
What We're Looking For
Non-Negotiable Traits:
1. Remote Team Leadership
You've managed people remotely, coach asynchronously (Loom, written feedback), build accountability without micromanaging.[2]
2. Coaching Mindset for Apprentices
Patience to train 0-3 year marketers. Balance "tell" vs. "teach." Don't get frustrated when people don't "get it" immediately.
3. Systems Thinker
Build processes, document knowledge, think in frameworks. Scale expertise through systems.[3][4]
4. High Ownership + Comfortable with Ambiguity
Make decisions with incomplete data, form hypotheses, course-correct based on feedback. Own outcomes.
5. Direct Communicator
Give clear, honest feedback. Don't sugarcoat. Write crisp, present clearly, no jargon.
Required Skills:
1. Full-Funnel B2B Marketing (4+ years)
- Owned demand generation for B2B SaaS/tech (complex buying committees, long sales cycles)
- Deep in 2-3 channels (SEO + Paid, or Email + Automation, or Content + ABM)
- Report on CAC, funnel CVR, pipeline influence, SQL-to-close (not just impressions)
- Form hypotheses, run experiments, kill losers, scale winners
2. Marketing Automation & Analytics
- Built workflows in HubSpot/ Marketo /Active Campaign (lead scoring, nurtures, lifecycle)
- Set up tracking, attribution, dashboards (GA4, Looker)
- Debug broken funnels, fix tracking, clean messy data
3. Management & Coaching (2+ years)
- Managed/trained 2+ marketers (formal or informal)
- Give feedback, track performance, develop skills
- Built onboarding docs, training materials, SOPs
Experience Requirements:
Must-haves
- 4-6 years in B2B marketing (SaaS, tech, enterprise software)
- 2+ years managing or training at least 2 people
- 1+ year working remotely in leadership/senior role
- Owned full-funnel B2B campaigns (not just one channel)
Nice-to-haves
- Agency experience (client management, multiple accounts)
- Built hiring/onboarding/training systems
- Managed freelancers or contractors
- Early-stage startup experience (scrappy, high-ownership)
Red Flags (Auto-Reject)
Only B2C experience
Only 1 company for 6+ years (lacks adaptability)
"I prefer managing senior people" (no patience for apprentices)
Can't explain how you've trained someone
Needs office to manage ("need face time")
Focuses on vanity metrics, not revenue
Micromanages or needs constant updates
No examples of building systems
Beyond salary
Ownership:
First marketing leaders shape culture, standards, systems
Direct access:
Work with Founder, no layers, fast decisions
Skill growth:
Diverse industries (SaaS, climate tech, non profits), strategic work
Remote flexibility:
Work from anywhere in India, async-first
Team budget:
Hiring authority + budget for tools, training, contractors
Who This Role Is For
Great fit
You've been the "senior IC who trains everyone" and want a formal leadership role
You're managing 1-2 people and want to build a team from scratch with full ownership
You're tired of corporate politics and want direct impact with fast decisions
You value coaching and systems-building over pure execution
You're comfortable "figuring it out" without perfect playbooks
Not a fit
You want to manage senior, fully-formed marketers
You need corporate structure and big-company resources
You think management means "delegating everything"
You need 6-12 months to "assess" before acting
