Most registered Indian nonprofits and NGOs are already eligible to apply.
Core eligibility
Valid charitable status: 12A/80G in India, 501(c)(3) in the US, or local equivalent
Enrolled in Google for Nonprofits through Goodstack verification
Working website with HTTPS and substantial mission content
Agreement to Google's non-discrimination and donation policies
India-specific
12A and/or 80G registration under the Income Tax Act
Legal form: registered society, public charitable trust, or Section 8 company
Valid FCRA registration certificate
Verification completed through Goodstack
Core eligibility
Government entities
Hospitals & healthcare orgs (affiliated foundations may qualify separately)
Schools, universities, and academic institutions (philanthropic arms may qualify)
Eligibility CheckerFree
Not sure if you qualify?
Use the free Eligibility Checker.
How we work
Five clear steps from first contact to full grant utilization.
01
Grant Audit and Setup
We audit existing accounts for compliance gaps and missed spend. For new grants, we handle the full application from Google for Nonprofits registration through Goodstack verification to launch.
02
Strategy and Keyword Architecture
Campaigns built around real goals: donations, volunteer signups,event registrations, program awareness. Not vanity clicks.
03
Campaign Build and Launch
Every campaign gets geo-targeting, sitelink extensions, calloutextensions, and multiple ad variants tested from day one.
04
Ongoing Optimization and Compliance
Weekly CTR monitoring, keyword pruning, negative keywordmanagement, ad copy testing, and conversion tracking checks.We also handle the annual program survey.
05
Reporting and Strategy Reviews
Monthly reports on what worked, what did not, and what we aretesting next. Quarterly strategy reviews aligned to your goals.
How India Development Review gets over 8,400 grant clicks every month.
IDR is India's largest knowledge platform for the development sector. They chose Pangolin to manage their grant because we understand both thecompliance requirements and the Indian nonprofit ecosystem.
WHAT WE DID
Full $10,000/month grant management: Strategy, keyword research, ad copy, bid optimization
The result grant that performs like a $10,000/month ad budget, working every single month.
Why Pangolin · For Indian nonprofits
The only India-based Google Ad Grants specialist agency.
Almost every Google Ad Grants agency operates from the US, UK, or Australia.None of them have experience with Indian nonprofit registration. Pangolin is based in Kochi, Kerala. Indian NGOs are our core clients.
The registration maz
FCRA · 12A · 80G
We handle Indian paperwork routinely.
Indian nonprofits need FCRA, 12A/80G, and Goodstack verification. USagencies have never handled this documentation. We handle it routinely.
The keyword opportunity
3-5×
more clicks
Indian CPCs are 60-80% lower than US benchmarks.
A well-structured Indian grant delivers 3–5× more clicks per dollar thanthe same grant in Western markets.
The compliance gap
<1yr
avg lifespan
Most Indian nonprofits lose their grant within a year.
Pangolin manages every compliance requirement so you do not lose yours.
The timezone advantage
IST
We handle Indian paperwork routinely.
Indian nonprofits need FCRA, 12A/80G, and Goodstack verification. USagencies have never handled this documentation. We handle it routinely.
Score your current account health with the free Compliance Scorecard
Pricing
Flat monthly retainer. No percentage of spend. No lock-in.
Our fee is a fraction of the $120,000 annual grant value. You are protecting your access to free advertising.
Get a Custom Quote
Budget Calculator
See what $10,000/month could do for your nonprofit.
Drag the sliders to model spend, average CPC, andconversion rate. Indian CPCs typically run 60–80% lowerthan US benchmarks that means 3–5× more clicks for thesame grant.
Tool · Free
Budget Calculator
Projected impact, every month
Search clicks
Annual ad value secured
Annual search clicks
Annual conversions
Google does not roll over unused credits.
Reach out to us
Stop leaving $120,000 a year in free advertising on the table.
Every month without a managed grant is $10,000 your nonprofit cannot recover. Google does not roll over unused credits. Whether you need an application, a suspended account fixed, or a neglected account rebuilt, Pangolin handles all three.
01
Book a free 30-min consultation
We review your eligibility, your current account,and your goals.
02
Book a free 30-min consultation
Built around your mission, your audience, andyour metrics.
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