About Shashank
Shashank is a co-founder at Pangolin, where he leads the strategic direction for B2B technology companies looking to differentiate and scale.
He counsels CEOs and marketing leaders on traversing the complex journey from product-market fit to sustainable growth. With over 15 years of experience, Shashank specializes in fixing "broken" marketing engines—aligning sales and marketing metrics to drive revenue rather than just leads.
A strong proponent of narrative-led strategy, he believes that "tech innovation will solve the world's biggest problems" and works to ensure those innovations are communicated clearly to the market. His recent work explores the "Value Chain Inversion," arguing that in an AI-driven world, the most critical value creation happens before the brief is even written.
Before founding Pangolin in 2019, Shashank held leadership roles in demand generation and marketing operations. He has successfully built integrated sales and marketing engines for clients across the US and India, helping them transition from ad-hoc lead generation to predictable revenue systems. His background includes deep operational experience in the "trenches" of demand gen from cold outreach strategies to sophisticated account-based marketing (ABM) campaigns.
He is also a vocal thought leader on the future of the IT services industry in his newsletter The Kitchen, frequently writing about the need for Indian IT to pivot from cost-arbitrage to value creation in the age of AI.
