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The Challenge

When Enerlly, a software company specializing in energy management solutions, evolved into something much bigger and entered the realm of sustainability, carbon management, and multi-resource optimization, it needed a brand that could grow with it.

The challenge was to -

Shift from a niche tech identity to a global ClimateTech innovator
Clearly communicate a complex multi-resource management offering
Reflect the transition to a net-zero narrative and multi-market relevance
Prepare for rapid expansion into the competitive US market
Establish immediate credibility with enterprise buyers and investors

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Our Approach

We used deep market intelligence, customer-centric research, and strategic design, aligning every creative decision to reinforce Enerlly’s new position as a ClimateTech leader. We had to think beyond just a rebrand. It was about repositioning the product, aligning it with a global shift, and making sure that value was clear right from the name and visual identity.

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Execution

Phase 1: Market mapping and Competitor Research

AConducted analysedis of 8 global sustainability brands across 11 critical dimensions
Identified high-demand segments through precise market research
Created buyer personas from direct customer interviews and mapped journeys

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Phase 2: Naming and Brand Development

Name reflects product value —> helping companies reduce carbon —> move toward net-zero
Future-ready name —> flexibility to evolve —-> perfect for broader broader modules and subproducts
Final Logo —> clean slash through the word “Carbon” —> visualizing active carbon reduction

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