TARSHI, a pioneering organization advancing sexual and reproductive health rights through courses, trainings, and publications, faced a crisis most nonprofits never solve. For nearly three decades, they've provided rights-based, feminist sexuality education across India, but reaching beyond traditional NGO circles meant confronting tensions commercial brands never face.
The challenge was to -
Rights-centered research, intersectional audience mapping, and feminist economic principles, designing every framework to maintain TARSHI's integrity while building sustainable revenue. We had to think beyond just marketing tactics. It was about building sustainability architecture, economic infrastructure where revenue generation advances rights rather than compromises them.
Positioned
for sustainable growth beyond traditional NGO audiences while maintaining rights-based approach
Expanded
reach to new audience segments including HR professionals, educators, and mental health practitioners
Navigated
platform censorship successfully using terminology bridges and content strategies
Delivered
comprehensive revenue sustainability framework enabling economic equity while advancing SRHR mission
