Pentathlon Ventures is a founder-built VC that bridges seed and Series A with hands-on operational support because capital alone isn’t enough to scale.
In a market flooded with faceless, logo-driven VC sites and generic “we invest in people” messaging, Pentathlon needed to:
At the core: DNA of Scale, a metaphor comparing startup growth to a pentathlon of disciplines: product, go-to-market, finance, talent and culture, and governance. This concept became our strategic north star.
Anchored on the DNA of Scale narrative, driving a 30 percent lift in average session duration and a 25 percent increase in scroll depth versus VC benchmarks.
Five GTM Dialogues events delivered 100% organic attendance growth.
Insights and the SaaS Pricing Playbook generated high-value inbound inquiries from tier-one founders and institutional investors.
Brand Recall
“DNA of Scale” became the firm’s unmistakable narrative pillar.
Investor Engagement
LP conversations increased by 40% driving faster fund raises.
Community Growth
5 events → 500+ targeted stakeholders engaged; 0 paid amplification required.
