A software development company with over 25 years of operational maturity, had built a strong foundation in custom development. However, it faced structural and perception-related barriers that limited its growth in global markets.
Key challenges included:.
We reorganized the offerings under a focused delivery model: Build as a Service (BaaS).
We shifted the narrative from “technology provider” to co-creator of digital products. Rather than making broad capability claims, we narrowed focus to a few, high-confidence technologies (AWS, serverless, modern JS frameworks, UI/UX), supported by a hybrid nearshore–offshore delivery model.
3x increase in inbound demo requests from North American SaaS teams
Website bounce rate dropped by 47% post-relaunch
Avg. session duration doubled across key GTM service pages
40% increase in qualified leads from mid-market product teams
BaaS became the anchor for sales, content, and outreach
