Services

Digital Experience Design

Industry

B2B Tech

Tags

UX Research

Bilingual Architecture

Conversion Optimization

Visual Identity

The Challenge

Energeia was scaling fast and needed a digital presence that matched its growing ambitions. While their existing website had served as a functional starting point, it lacked the strategic depth to drive qualified traffic, guide buyer journeys, or convert interest into action.

The opportunity was clear:

  • Create a website that could showcase Energeia’s innovation and credibility in energy optimization
  • Refine navigation and messaging to support lead generation across enterprise clients
  • Strengthen SEO performance and build a future-ready content foundation
  • Visually differentiate Energeia with a brand system that conveyed both precision and agility

Our Approach

We anchored the redesign in deep UX research and persona mapping, then built a conversion-optimized funnel (Awareness → Decision → Loyalty) with role-specific flows and CTAs, all wrapped in a distinctive “Dragonfly Eye” visual system.

Execution

1. UX Research & Persona Mapping

  • Built four detailed user personas based on decision-maker roles across energy consulting, sustainability teams, and enterprise ops
  • Mapped red routes and key user stories to uncover journey drop-offs and conversion gaps
  • Prioritized intuitive navigation for discovery, demo, and onboarding phases

2. Conversion-Optimized Structure

  • Re-architected the site to guide users through a funnel: Awareness → Consideration → Decision → Loyalty
  • Created custom UX flows for different content needs: product deep dives, demo requests, partner engagement
  • Designed CTAs and section breakpoints aligned to real-time decision points in the buyer’s journey

3. Visual Identity: The Dragonfly Eye Lens

  • Developed a unique visual theme inspired by the dragonfly’s multi-lens vision (symbolizing data precision and adaptive intelligence)
  • Integrated this across icons, background patterns, and layout dividers for thematic consistency

4. SEO & Inbound Optimization

  • Implemented on-page SEO strategies, keyword mapping, and performance content placement
  • Integrated blog and insights sections for sustained organic visibility
  • Set up analytics and tracking to monitor lead source quality and user engagement
Impact

Enhanced lead quality through refined buyer journeys and SEO visibility

Increased user engagement with longer session durations and improved flow across conversion pages

Delivered a distinctive brand system that elevated Energeia’s positioning among sustainability-focused enterprise clients

FAQs

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