Pangolin Website & Trend LP

The Challenge

Energeia was scaling fast and needed a digital presence that matched its growing ambitions. While their existing website had served as a functional starting point, it lacked the strategic depth to drive qualified traffic, guide buyer journeys, or convert interest into action.

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The opportunity was clear:

Create a website that could showcase Energeia’s innovation and credibility in energy optimization
Refine navigation and messaging to support lead generation across enterprise clients
Strengthen SEO performance and build a future-ready content foundation
Visually differentiate Energeia with a brand system that conveyed both precision and agility

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Our Approach

We structured the engagement around a user-journey-driven transformation grounded in deep research, built with clarity, and designed for growth.

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1. UX Research & Persona Mapping

Built four detailed user personas based on decision-maker roles across energy consulting, sustainability teams, and enterprise ops
Mapped red routes and key user stories to uncover journey drop-offs and conversion gaps
Prioritized intuitive navigation for discovery, demo, and onboarding phases

2. Conversion-Optimized Structure

Re-architected the site to guide users through a funnel: Awareness → Consideration → Decision → Loyalty
Created custom UX flows for different content needs: product deep dives, demo requests, partner engagement
Designed CTAs and section breakpoints aligned to real-time decision points in the buyer’s journey

3. Visual Identity: The Dragonfly Eye Lens

Developed a unique visual theme inspired by the dragonfly’s multi-lens vision (symbolizing data precision and adaptive intelligence)
Integrated this across icons, background patterns, and layout dividers for thematic consistency

4. SEO & Inbound Optimization

Implemented on-page SEO strategies, keyword mapping, and performance content placement
Integrated blog and insights sections for sustained organic visibility
Set up analytics and tracking to monitor lead source quality and user engagement

Impact

Enhanced lead quality through refined buyer journeys and SEO visibility.
Increased user engagement with longer session durations and improved flow across conversion pages
Delivered a distinctive brand system that elevated Energeia’s positioning among sustainability-focused enterprise clients.

Rebuilding an Energy Efficiency Brand’s Website into a High-Performance Inbound Platform

Energeia

1. UX Research & Persona Mapping

2. Conversion-Optimized Structure

3. Visual Identity: The Dragonfly Eye Lens

4. SEO & Inbound Optimization

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