CreatNet Education

India
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Services

Brand Strategy
Digital Experience Design

Industry

Non-Profit & Education

Tags

Messaging Strategy

UX

Web Design

Visual Identity

The Challenge

Creatnet Education works across system-level transformation and community-led learning. But their digital presence didn’t reflect the clarity, scale, or structure of their work.

Our goal was to redesign their digital ecosystem to clearly communicate their value, enable engagement across audiences, and reflect the thinking that underpins their work.

The Insight

At the core of Creatnet’s philosophy is the idea that change starts small and multiplies outward. We mapped this into a visual concept of ‘the ripple’ as a unifying principle across content, design, and UX.

The Approach

1. Narrative Architecture

Creatnet’s work is centered around systems thinking, facilitation, and leadership development. We translated those concepts into structured, modular content that could flex by the audience: donors, educators, volunteers, and policy makers.

  • Content was mapped to user intent, not organizational structure
  • Messaging was simplified without flattening the nuance
  • Program pages were designed as mini-narratives, each showing how change unfolds

2. Visual Identity

We built the visual system around the central metaphor: ripples representing layered, system-wide impact.

  • Curved layouts and circular flows made navigation feel intuitive and expansive
  • Soft transitions reflected the facilitative, non-linear nature of their approach
  • Motion was used sparingly to signal progression, not urgency

3. Purposeful Symbolic Design

  • Pastel Colors: Soft, welcoming tones suited for an education-focused NGO
  • Real Imagery: Showcased their work in action, making the impact tangible
  • Hand-drawn Icons: Imperfect, organic visuals that connect with the evolving nature of education
  • Reusable components (icons, cards, layouts) allow for internal scalability

4. Action Oriented UX

  • Clear, role-specific CTAs for donors, volunteers, and partners
  • Navigation optimized for intuitive exploration
  • Seamless information architecture enabling cross-program discovery
Impact

Simplified complexity

5+ program verticals unified under one structured, scalable digital ecosystem—each with clear messaging, intuitive flow, and distinct purpose.

Activated engagement

Improved storytelling and persona-aligned journeys increased donor interest, volunteer inquiries, and partner trust.

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