About Pangolin:
Pangolin Marketing is a dynamic digital agency specializing in B2B tech growth. We seek a high-IQ SEO Growth Specialist with expertise in Answer Engine Optimization (AEO) and Geographic SEO (GEO) to drive organic visibility and scalable results for our clients. If you thrive in fast-paced environments and possess a growth mindset, this role offers the opportunity to innovate and lead cutting-edge SEO strategies.
Key Responsibilities:
- B2B SEO Strategy: Develop and execute data-driven SEO strategies for B2B tech clients, focusing on lead generation and revenue growth.
- AEO Implementation: Optimize content for answer engines (e.g., featured snippets, voice search) using intent-based keyword mapping and structured data markup.
- GEO Optimization: Enhance local visibility through Google My Business (GMB) optimization, location-specific content, and citation management.
Technical & Growth Initiatives:
- Conduct comprehensive SEO audits, focusing on Core Web Vitals, crawlability, and indexing.
- Implement schema markup, fix structured data issues, and optimize site speed.
- Reverse-engineer competitor strategies to identify untapped opportunities.
- Performance Analytics: Track KPIs (traffic, conversions, rankings) using tools like Ahrefs, SEMrush, and GA4; translate insights into actionable growth plans.
Required Skills & Qualifications:
- Experience: 1.5–3 years in SEO, specifically in B2B tech or agency settings.
Technical Expertise:
- Mastery of AEO/GEO tactics, including schema implementation and local ranking factors.
- Proficiency in HTML, CSS, and JavaScript for technical SEO fixes.
- Tools: Google Search Console, Google Analytics 4, SEMrush, Ahrefs, and Rank Math.
- Growth Mindset: Demonstrated ability to innovate, experiment, and adapt to algorithm changes.
- Analytical Rigor: Strong data interpretation skills to drive strategy pivots and report on ROI.
- Communication: Articulate complex SEO concepts to stakeholder
Key KPIs & Success Metrics:
- Organic Traffic Growth: Month-over-month increase in targeted sessions.
- Keyword Rankings: Movement on high-impact keyword clusters and featured snippets.
- Conversion Rate from Organic: Uplift in trial sign-ups, demo bookings, or downloads.
- Technical Health Score: Reduction in crawl errors, faster load times, improved Core Web Vitals.
- Content Velocity: Number of SEO-optimized content pieces published and indexed.
What You Get:
- Remote-First Culture: Work from anywhere and enjoy flexibility in how you structure your day.
- Founding Team Influence: Your voice matters. You’ll influence technology choices, strategic directions, and product roadmaps.
- Variety & Challenge: Immerse yourself in different industries and problem spaces, keeping your work fresh and exciting.
- Personal & Professional Growth: Ongoing opportunities for upskilling, mentorship, and tackling cutting-edge initiatives.
- Mission-Driven Work: We’re not here to churn out features in a vacuum. Your solutions will help businesses leverage AI for good—enhancing productivity, efficiency, and human potential.
Ready to Build the Future With Us?
Join us at Pangolin Marketing and become part of a team that dares to push boundaries—crafting the future of AI and marketing, one solution at a time.
