Anlage had a strong legacy as an IT staffing provider, known for fulfilling large mandates with speed and scale. But as hiring became more complex and consultative, they needed to move beyond their "vendor" perception and become a trusted partner to both enterprise HR teams and high-value candidates.
Two key dynamics shaped the challenge:
Compounding this was a shifting industry narrative, where competitors were anchoring themselves around salary benchmarking and transactional hiring. Anlage needed to define a sharper, forward-looking voice in this space.
We framed it as a two-sided talent marketplace problem with information asymmetry. Our solution was a dual-narrative system design for the social media.
For HR, we focused on productizing insight (recruitment-budget models, demand–supply heatmaps, GCC operating archetypes, diversity ecosystem maps) and for candidates, build credibility loops (mandate visibility, skill narratives, pathway clarity)
The HR Trends Report became a strategic tool to open enterprise conversations
Anlage’s perception evolved from recruiter to strategic workforce partner
Increased inbound interest from talent in emerging tech fields
Strengthened positioning in the GCC partner ecosystem, leading to inclusion in multiple high-value enterprise RFPs
