Rassaa is a forest-first enterprise enabling tribal women in Odisha and Jharkhand to earn a stable income by hand-stitching siali leaves into biodegradable plates. The environmental upside was clear. The social impact was real. But the narrative was fragmented.
To scale institutional outreach and unlock CSR partnerships, Rassaa needed:
The challenge was about making the leap from a powerful story to a credible solution.
We began with what the women told us: “Our survival is tied to the forest’s survival.” That reciprocity became the spine of the brand. We framed Rassaa not as a sustainable product company, but as a value-chain intervention where every plate links livelihood, ecosystem, and conscious consumption.
Message Clarity
The Tied Together narrative became shorthand for what Rassaa stands for - across buyers, partners, and internal stakeholders.
Faster CSR Adoption
The films and brochure helped unlock the first institutional CSR engagement within weeks of launch.
Elevated Brand Perception
A comprehensive video, consistent messaging, and design-led clarity helped reposition Rassaa as a credible partner in sustainable supply chains.
