Blurgs.AI, an emerging player in maritime intelligence was entering a market where handshakes, trade shows, and technical conversations still mattered more than impressions or clicks.
Selling to naval officers, maritime logistics heads, and state actors meant we couldn’t rely on a digital-only playbook. We had to engineer trust online AND offline
Deliver leads that convert without relying on digital-native behavior
We built a dual-channel GTM strategy where every asset was designed to meet buyers where they were. It could be at a trade show booth, in a defense meeting, or browsing whitepapers on LinkedIn.
Rather than pursuing broad reach, the campaign focused on audience precision. The goal was not just visibility, but market relevance and conversion.
350%+ increase in organic traffic, driven by targeted SEO and thought leadership
High-value lead magnet conversion with a 30%+ download-to-qualified-lead rate
Lead quality improved, with over 35% of downloads converting to ICP-aligned sales leads
Engagement deepened, with a 40% drop in bounce rate and 2x session duration on key content
Elevated brand perception in a sector where reputation typically grows offline
