Waggle, a pet tech company with 10,000+ customers and a product line spanning Pet Monitors, Smart Feeders, and WaggleCam, was bleeding budget and losing leads. For a brand with 10M+ social followers and proven product-market fit, the numbers weren't adding up.
The challenge was to -
Surgical diagnostics, customer journey mapping, and performance benchmarking, designing every deliverable to include implementation assets, not just recommendations. We had to think beyond just auditing. It was about fixing the infrastructure, plugging performance leaks bleeding budget and conversions before scaling spend.
Diagnosed performance leaks across 50+ campaigns revealing budget allocation inefficiencies and audience mismatches
Identified top 5 friction points in hardware customer journey with quantified abandonment rates
Clarified hardware vs. subscription positioning, creating messaging hierarchy reducing campaign confusion
Delivered actionable implementation assets including budget strategy, email templates, and ad copy samples for immediate execution
