Pentathlon Ventures is a founder-built VC that bridges seed and Series A with hands-on operational support because capital alone isn’t enough to scale.
In a market flooded with faceless, logo-driven VC sites and generic “we invest in people” messaging, Pentathlon needed to:
We crafted the DNA of Scale metaphor treating startup growth as a pentathlon of product, go-to-market, finance, talent & culture, and governance and used it as our strategic north star. We then translated that philosophy into a unified story that speaks directly to founders and LPs, highlighting Pentathlon’s “by founders, for founders” edge.
Distilled the “DNA of Scale” thesis into a unified story arc—Pain → Promise → Proof—mapped across all materials to ensure consistency and clarity.
Launched a high-contrast site with a two-click deck download and two-click founder application flow, plus targeted on-page SEO (VC, SaaS, scale keywords) that lifted organic traffic by 60%.
Rolled out a three-month LinkedIn-first campaign: 12 founder-centric posts, FAQ threads, and event highlights
Authored and designed a 20-page tactical guide on tiered pricing and elasticity modeling, gated for lead capture and converting 45% of downloaders into demos.
Orchestrated a five-city forum series (SF, NYC, London, Bangalore, Berlin), drawing 500+ founders and LPs through panel discussions and workshops
Brand Recall
“DNA of Scale” became the firm’s unmistakable narrative pillar.
Investor Engagement
LP conversations increased by 40% driving faster fund raises.
Community Growth
5 events → 500+ targeted stakeholders engaged; 0 paid amplification required.
