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The Challenge

SHRM’s consulting arm operates at the intersection of HR insight and enterprise-scale execution. They approached us to engineer a modular communication system that could:

Adapt to a variety of use-cases across consulting engagements
Maintain fidelity to SHRM’s global brand governance system
Structure complex information for business decision-makers
Balance visual consistency with presenter flexibility

Our Approach

We treated the deck not as a one-off asset, but as a modular communication system and a grid-based, scalable platform that SHRM consultants could adapt, update, and deploy without compromising fidelity or clarity

Our design philosophy was anchored in four principles:

Precision framing for strategy-first storytelling
Information hierarchy to guide decision-making
Template consistency to reduce friction across teams

Presenter flexibility without fragmenting the system

Execution

1. System Design:‍

Working within the brand guidelines, we pushed for creativity by introducing

A flexible grid system that allowed visual rhythm without breaching brand templates
Minimalist iconography and section dividers that carried both semantic and structural weight

Clear slide-level typographic hierarchy for scanning, skimming, and presenting

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2. Information Architecture:

We restructured the Table of Contents to reflect consulting flow:

Opening problem statements → Strategic framing → Solution depth → Team/Case studies
Reusable section templates (with locked master layouts) ensured brand integrity
Diagnostic and solution slides were designed with vertical progression, ideal for on-call delivery

3. Design System Fidelity

Created a dual-orientation-compatible layout for diverse use cases: solo presentation, team walkthrough, or visual-only sharing
Integrated custom icon systems and filler slides for seamless adaptation across sectors and mandates
Developed editable infographics tied to SHRM’s brand color palette and tone
Ensured typography, whitespace, and visual emphasis followed a clean logic

4. Slide-Level Utility + Enterprise Functionality

Hierarchy and contrast: Structuring complex info for boardroom clarity
Ease of update: Templates enabled plug-and-play use by consultants, reducing dependency on design support
Content expansion: Designed to scale with SHRM’s evolving advisory verticals

Impact

Systematized Communication

SHRM consultants now deploy presentations with uniform structure and strategic clarity

Faster Execution

Internal teams create aligned decks faster with reduced dependency on designers

Elevated Perception

Enterprise clients now receive decks that match the maturity of SHRM’s expertise

Scalable Foundation

The system is future-proofed for new verticals, client types, and use-cases

Building a Modular Communication System for SHRM Consulting

SHRM India

1. System Design:‍

2. Information Architecture:

3. Design System Fidelity

4. Slide-Level Utility + Enterprise Functionality

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