Vegh Automobiles

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Services

Growth Marketing

Industry

Electric Vehicles (EV)
Automotive Retail Expansion

Tags

Lead Quality Optimization

CAC Reduction

Funnel Strategy

The Challenge

Vegh Automobiles designs affordable, stylish electric scooters for India’s tier 2 and tier 3 markets but to scale efficiently, it needed the right partners to grow its dealership footprint.

The brand was receiving scattered inquiries that didn’t always align with its vision or pricing model. What Vegh needed was a smarter, more precise system that could attract high-intent dealership partners.

The challenge was to optimize for both quality and scale.

  • Inconsistent lead quality limited conversion and wasted marketing spend.
  • Acquisition costs were climbing, with no clear ROI benchmark to course-correct.
  • Generic messaging meant Vegh wasn’t attracting the right dealer archetypes.
  • A long setup time would have slowed down crucial early traction in a fast-moving market.
Our Approach

We rebuilt Vegh’s dealership acquisition engine with clear personas, sharper targeting, and faster optimization loops. Each campaign was crafted to appeal to distinct partner mindsets  (from ambitious first-time entrepreneurs to experienced rural dealers) while trimming inefficiencies in spend.

Execution

1. Persona Strategy & Messaging Architecture

  • Conducted stakeholder interviews and dealer surveys to map three core personas:
    • Urban Dealers (multi-brand showroom owners),
    • Aspiring Entrepreneurs (first-time business owners),
    • Rural Partners (hyper-local scooter resellers).

  • Built message tracks tailored to each persona’s motivations, risk appetite, and capital constraints.
  • Created trust-building proof points and economics-focused narratives to boost credibility.

2. Funnel Design & Creative Production

  • Developed high-conversion landing pages with modular content and testimonials.
  • Built static, carousel, and video ad creatives with tiered messaging across funnel stages.
  • Ran channel-specific variants on Facebook, Instagram, and Google to align creative format with user intent.

3. Campaign Management & Optimization

  • Launched campaigns within one week of kickoff to meet aggressive business timelines.
  • Used geo-targeting to focus efforts on high-potential tier 2/3 cities across North India.
  • A/B tested ad copy, landing page CTAs, and form structures weekly to improve funnel performance.

4. Performance Analytics & Channel Strategy

  • Set up dashboards to monitor CAC, SQL volume, form completion rate, and city-wise conversion.
  • Conducted fortnightly reviews to adjust budget allocations based on real-time ROI.
  • Shared detailed performance reports with insights on persona-level lead behavior.

Impact

Qualified Demand at Scale

Generated 70 dealership inquiries from high-intent leads in just 1.5 months

Faster Time-to-Impact

Campaign went live within 7 days of kickoff, enabling early momentum in critical growth phases.

Cost-Efficient Growth

Achieved a 3x reduction in cost per Sales Qualified Lead allowing Vegh to meet CAC targets within 2 months

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