Avientek’s hardware and integration projects were expanding across the Middle East and Africa, yet their digital presence lagged behind that momentum.
We were brought in to solve four core problems:
We treated the project as a bridge-building exercise connecting languages, mindsets, and buying journeys.
Our goal was to create a website that not only looked better but worked better—for two different audiences, in two languages.
The updated Arabic content received positive feedback from partners and distributors, who appreciated the more thoughtful tone and structure. Visitors across both language versions are now spending more time on key pages, navigating with greater ease. Internally, the new structure has made it simpler for the sales and marketing teams to direct clients to the right information without confusion. With a modular, bilingual design system in place, Avientek is now better positioned to expand its digital presence across new markets and languages.
