Pangolin Website

The Challenge

Avientek’s hardware and integration projects were expanding across the Middle East and Africa, yet their digital presence lagged behind that momentum.

We were brought in to solve four core problems:

Rebuild the website to work equally well in English and Arabic
Adapt content to reflect regional tone, formalities, and reading behaviours
Simplify a growing portfolio of services into a coherent, navigable structure
Present Avientek as clear, credible, and ready for global partnerships

Our Approach

We treated the project as a bridge-building exercise connecting languages, mindsets, and buying journeys. In bilingual markets, credibility = comprehension × cultural fit.

We treated Avientek’s site as a bidirectional system (one information architecture, two cognitive models) optimizing for RTL readability, regional formality, and enterprise proof while keeping performance and SEO parity across locales.

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Execution

Restructuring the Site Around Users

Conducted a UX audit to identify navigation drop-offs and dead-end flows
Reorganized service offerings into clear, outcome-led categories
Created a bilingual sitemap designed to preserve hierarchy across both LTR (English) and RTL (Arabic) layouts

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Localization with Context

Transcreated Arabic content with a native-speaking strategist, adapting tone, formality, and structure to suit regional expectations
Flagged idioms, CTAs, and examples that required cultural adaptation, not word-for-word translation

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Design System for Dual Orientation

Developed a modular design system that allowed components to “flip” for Arabic while maintaining visual balance
Ensured future content or languages could be added without breaking the structure

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Impact

Bilingual Engagement

Longer time on key pages and smoother journeys across English and Arabic.

Partner Confidence

Positive feedback from distributors on tone, structure, and cultural fit.

Navigation Clarity

Fewer dead-ends; clearer paths to services and contact, improving task completion.

Internal Enablement

Sales and marketing can deep-link to the right info faster, reducing friction in handoffs.

Scalable Foundation

Modular, dual-orientation design system ready for new markets and additional languages.

Rebuilding a Bilingual Website for a Regional Audio Visual Solutions Provider

Avientek

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