Alohaa was sitting on a powerful product in the business communication space, but their cost of acquiring new customers had started eating into long-term profitability. Despite a large TAM, the brand struggled to scale performance efficiently, flatlining conversion rates, and ad sets that burned budget without consistency.
This wasn’t just a marketing problem. It was a growth bottleneck. To unlock scale, Alohaa needed a sharper go-to-market engine that could:
Their CAC was higher than their CLV. That’s a business risk.
Rather than throwing more budget at the problem, we restructured the funnel around precision targeting and lean testing. Each piece (from audience filters to copy) was built to accelerate ROI. We needed to design a growth system that restores margin, verifies positioning, and produces investor‑grade telemetry.
CAC compressed 6 times, landing safely below the LTV guardrail.
30% percent of all leads converted to marketing‑qualified status; 20% of those advanced to sales‑qualified.
Creative refresh cadence pushed click‑through rate up thirty percent, confirming narrative fit.
