RAZA had built a high-impact livelihood model by training women from under-resourced communities to manufacture handmade products spanning menstrual kits, bamboo goods, and stitched accessories.
But their communications weren’t built for conversion:
The underlying problem wasn’t visibility. It was translatability. We needed to architect a narrative that could bridge emotion and economics.
We approached the brochure, a narrative-led go-to-market document to position raza as a strategic sourcing partner for corporates seeking ESG alignment.
We framed the entire offering through a unifying theme “Threads of Change” a metaphor that mapped individual products to broader systems change.
We designed the brochure to operate in two reading modes:
This structure allowed CSR and procurement stakeholders to absorb both meaning and mechanics in one scroll.
Procurement-Ready Narrative
Created a single asset that fundraising teams now use to open donor conversations
Faster Corporate Buy-In
CSR and ESG buyers instantly understand the brand’s relevance.
Emotional + Commercial Fit
Balanced heart (impact stories) with head (price tables, SKUs), turning the brochure into a self-explanatory sales tool.
