One Future Collective

Telling the Story of Power, People, and Possibility
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Services

Brand Strategy
Digital Experience Design

Industry

Non-Profit & Education

Tags

Positioning

Service Architecture

Persona Mapping

The Challenge

One Future Collective is a mission-driven organization working across advocacy, research, and community-building. Their work at the intersection of justice, gender, and leadership faced a credibility gap rooted in complexity.

Their impact wasn’t translating into clarity for those outside the sector. 

We were brought in to address four core challenges:

  • Make their mission accessible to non-sector audiences (funders, partners, volunteers)
  • Resolve confusion between nonprofit and for-profit verticals
  • Streamline a sprawling program landscape into a coherent value proposition

Build a brand identity that reflected both their scale and urgency

Our Approach

Their challenge was a lack of structure and shared language. So we built both: a modular, audience-friendly brand system rooted in their mission of building just institutions and people power.

We helped them articulate their brand through a virtuous loop: Just institutions empower people, and empowered people build just institutions. That’s how systemic change sustains.

Execution

Persona-Led Restructuring

  • Mapped audiences across collaborators, funders, and community members
  • Developed clear personas and engagement pathways, aligned to institutional or individual influence

Visual Identity + Messaging

  • Delivered tone-of-voice guides, messaging frameworks, and an updated identity rooted in credibility and inclusivity
  • Transformed siloed projects into cohesive thematic tracks linked to their 5-year goals
  • Built a visual language that could flex across policy, pop-culture, and grassroots platforms

Digital Overhaul

  • Redesigned onefuturecollective.org and SanskaariGirlsBookClub.com from the ground up
  • Focused on frictionless UX, clarity of services, and audience-specific information architecture

Branded Collateral Suite

  • Developed decks, document templates, email signatures, and presentation assets which were auto-styled for consistency and scale

Impact

+100% increase in average session duration

Improved navigation, clear program structures, and higher user intent within 8 weeks of launch.

Aligned messaging across teams and stakeholders

Staff, volunteers, and partners now use a unified narrative and terminology

Accelerated funder and partner conversations

Clearer packaging of services and impact areas enabled more confident, proactive outreach to new supporters.

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