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Brand Strategy
Define, position, and differentiate your brand for sustainable growth.
Revenue Automation
Automate sales & marketing workflows to make revenue predictable.
Growth Services
Drive traffic, leads, and retention with full-funnel marketing.
Digital Experience Design
Create user-friendly sites and products that turn clicks into customers.
Industries
KPO
Showcase domain expertise and attract high-value knowledge-process engagements.
BPO
Position and market BPO services to win higher-value contracts.
ITES
Reframe ITES offerings around outcome-driven, AI-enabled value.
Non Profit
Engage donors and supporters with mission-led digital strategy.
Legal
Elevate your firm’s authority online and win premium clients faster.
Manufacturing
Compress long industrial sales cycles with buyer-centric stories and ABM.
Venture Capital
Amplify VC brand and deal flow through strategic storytelling.
B2B SaaS
Accelerate recurring revenue for B2B SaaS products.
B2C-SaaS
Drive user growth and retention for consumer products.
Sustainability Tech
Turn climate-tech innovation into market traction and investor trust.
Solutions
Internal Tech Productization
Turn internal tools into market-ready, revenue-generating products.
Open Source Revenue Engine
Build a lean GTM stack with best-in-class open-source tools.
Partner Ecosystem Architecture
Design and activate channel ecosystems that multiply reach.
GenAI Pivot Lab
Pivot services and GTM to seize generative-AI opportunities.
Investor Readiness System
Craft pitches and data stories that secure funding fast
Post-Founder Brand System
Establish brand governance that scales beyond the founder.
Silent GTM Studio
Gain stealth-stage traction with quiet go-to-market planning.
US Market Entry
Localize brand and GTM to land high-value US customers.
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Edge
Growth blueprints for IT services, SaaS, and tech companies building what's next
Business Strategy
How to Optimize Landing Pages for IT Services Lead Generation
December 19, 2025
Kavya Somani
Business Strategy
7 Steps for IT Services Marketing Budget Success
December 17, 2025
Kavya Somani
Business Strategy
SEO vs PPC for IT Services: Which Delivers Better Leads?
December 16, 2025
Kavya Somani
Business Strategy
How to Build a Demand Generation Plan for IT Companies?
December 15, 2025
Kavya Somani
Business Strategy
The Complete Guide to Trade Loyalty Activation in Manufacturing
December 12, 2025
Kavya Somani
Business Strategy
Why B2B Loyalty Programs Fail: 7 Critical GTM Mistakes and How to Fix Them
December 10, 2025
Aniket Panja
Business Strategy
Lead Generation Strategy for IT Services Companies
December 9, 2025
Aniket Panja
Business Strategy
ABM + Retargeting: Multi-Touch Campaigns for B2B IT Companies (The Complete Playbook 2025)
December 5, 2025
Kavya Somani
Business Strategy
Lead Attribution for IT Companies: Complete Implementation Guide
December 5, 2025
Aniket Panja
Business Strategy
Full-Funnel Marketing Strategy for B2B IT Companies
December 4, 2025
Kavya Somani
Business Strategy
Outsourcing vs In-House Marketing: The IT Services Decision
December 2, 2025
Business Strategy
Campaign Planning for IT Services: From Idea to Execution
December 1, 2025
Kavya Somani
Business Strategy
How to Prioritize Marketing Channels with a Small IT Team: The Bullseye Framework
November 28, 2025
Kavya Somani
Business Strategy
The Right Marketing Tech Stack for IT Services Companies
November 26, 2025
Kavya Somani
Business Strategy
Retargeting Campaigns for IT Services Marketing
November 25, 2025
Kavya Somani
Business Strategy
LinkedIn Ads for IT Consulting: Stop Competing on Price
November 24, 2025
Kavya Somani
Business Strategy
AI Multi-Channel Marketing Guide for IT Companies
November 19, 2025
Aniket Panja
Business Strategy
Using LinkedIn, Google Ads, and Email for IT Consulting
November 18, 2025
Aniket Panja
Business Strategy
Best Marketing Automation Platforms for IT Services
November 18, 2025
Aniket Panja
Business Strategy
Message Alignment for IT: SEO, Ads, Social Strategy
November 17, 2025
Aniket Panja
Business Strategy
B2B IT Multi-Channel Marketing: Step-by-Step Framework
November 17, 2025
Aniket Panja
Business Strategy
PPC Execution for IT Services: Part 2
November 13, 2025
Aniket Panja
Business Strategy
How to Improve Lead Quality in IT Services Marketing
November 13, 2025
Aniket Panja
Business Strategy
How to Track and Optimize CAC in IT Marketing
November 11, 2025
Aniket Panja
Business Strategy
ABM for IT: A Step-by-Step Strategy Guide
November 10, 2025
Aniket Panja
Business Strategy
SEO Strategies That Drive IT Services Growth
October 11, 2025
Kavya Somani
Business Strategy
PPC Campaigns for IT Services: The Ultimate Guide (Part 1: Strategy & Structure)
November 6, 2025
Aniket Panja
Business Strategy
The Playbook for IT Services Thought Leadership
November 4, 2025
Kavya Somani
Business Strategy
How Sales & Marketing Alignment Drives IT Consulting Growth
October 29, 2025
Kavya Somani
Business Strategy
B2B IT Services Marketing: A Step-by-Step Guide
October 28, 2025
Kavya Somani
Business Strategy
Actually believing in people is expensive (and worth it)
December 2, 2025
Avani Nagwann
Business Strategy
Your Team's Google Maps: Why A Good Brief Is A Must
October 24, 2025
Avani Nagwann
Business Strategy
If They Never Outgrow You, Are You Even Leading Them?
September 4, 2025
Avani Nagwann
Business Strategy
If Talent is Everywhere, Why Isn’t Opportunity?
August 8, 2025
Avani Nagwann
Business Strategy
Work Shouldn’t Feel Like an Audition
June 27, 2025
Avani Nagwann
Business Strategy
“My work will speak for itself” – said no successful person ever
June 5, 2025
Avani Nagwann
Business Strategy
Why the AI bubble is bursting in slow motion
December 15, 2025
Shashank Ayyar
Business Strategy
The Value Chain Inversion: Why Your Best Work Now Happens Before the Brief
November 18, 2025
Shashank Ayyar
Business Strategy
The AI Cannibalization Compass: A Tool for Outsourcing Leaders Navigating AI Disruption
October 7, 2025
Shashank Ayyar
Business Strategy
The AI-Powered Pivot Canvas: Future-Proof Your IT Services
September 9, 2025
Shashank Ayyar
Business Strategy
If AI does the work, where do you create and capture arbitrage?
August 4, 2025
Shashank Ayyar
